Vice President, Product Marketing

Job description

The Opportunity Join Aeris as VP of Product Marketing and step into a role with significant whitespace to build the product marketing organization and processes you've always envisioned within a growing and entrenched business. This is a unique opportunity to be the hero who transforms a function that has lacked effective leadership, turning around a backlog of critical work while establishing the structure and processes that will scale with our business. You'll have the chance to translate cutting-edge IoT connectivity features into compelling market positioning that clearly differentiates us from competitors, while building the competitive intelligence foundation that drives our go-to-market strategy. This role offers the autonomy to define success in a business where your impact on revenue and customer engagement will be immediately visible. Key Responsibilities Strategic Positioning & Competitive Intelligence • Translate complex cellular networking and IoT connectivity features into positioning statements that resonate with target markets • Own competitive intelligence function, developing deep understanding of how Aeris differentiates from Cisco/Jasper, Ericsson, Microsoft, and other key competitors • Create compelling value propositions, battle cards, datasheets, and whitepapers that enable sales success Go-to-Market Leadership • Coordinate product launches across cross-functional teams, ensuring seamless execution from product development to market delivery • Drive campaign management, sales enablement, and market readiness initiatives • Establish and own quarterly PI process gates, defining readiness criteria including documentation, campaigns, enablement, and sales training Market Strategy & Customer Intelligence • Develop comprehensive customer persona and segmentation strategies for vertical and subvertical targeting • Lead win/loss analysis and market trend identification to inform product and positioning strategies • Engage with industry analysts to enhance market presence and thought leadership Product Marketing Operations • Define and implement mature product development lifecycle processes, adding structure to support rapid business growth • Lead pricing and packaging strategy development backed by market research and competitive analysis • Build scalable frameworks for consistent and repeatable product launch processes Qualifications • Deep background in cellular networking, telecom infrastructure, or IoT connectivity products • Proven track record translating highly technical capabilities into customer-resonant messaging with measurable market impact • Experience building product marketing structure and processes in organizations lacking formal frameworks • Demonstrated expertise in positioning, competitive intelligence, and go-to-market strategy execution • Strong background in customer segmentation, persona development, and vertical market targeting • Experience leading pricing and packaging strategy supported by market research and competitive analysis • Track record of successful cross-functional collaboration with product management, sales, and marketing teams Aeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status. As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process. The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may also be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $250K base. Aeris also offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, and 401(k) to eligible employees. #LI-Onsite About Aeris Communications Inc. For more than three decades, Aeris has been a trusted cellular IoT leader enabling the biggest IoT programs and opportunities across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing. Our IoT technology expertise serves a global ecosystem of 7,000 enterprise customers and 30 mobile network operator partners, and 90 million IoT devices across the world. Aeris powers today’s connected smart world with innovative technologies and borderless connectivity that simplify management, enhance security, optimize performance, and drive growth.