Vice President, Regional Commercialization, Digital Assets

Job description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Vice President, Regional Commercialization, Digital Assets Overview Mastercard is seeking a highly strategic, commercially focused, and externally oriented Vice President, Regional Commercialization, Digital Assets to lead the growth, market expansion, and commercialization of Mastercard's BVNK solution across the European Region. This sales executive will play a critical role in establishing Mastercard's leadership position in next-generation payments by driving adoption of Mastercard's stablecoin capabilities and BVNK-powered solutions. They will define and execute the regional go-to-market strategy, shape ecosystem partnerships, and drive revenue growth across financial institutions, fintechs, payment service providers, marketplaces, digital merchants, and emerging payment innovators. The successful candidate will serve as Mastercard's expert sales leader for accelerating the adoption and usage of MA’s BVNK solution opportunities, working closely with BVNK Senior Sales leadership, MA Regional Sales and Product leadership and account management teams, market development and MA Move teams to originate, structure, and accelerate strategic opportunities. The role requires balancing commercialization execution with long-term ecosystem development and strategic market expansion. This is a highly visible expert sales role requiring deep expertise in payments, digital assets, cross-border flows, stablecoins, fintech ecosystems, and platform commercialization. Role The Vice President, Regional Commercialization, Digital Assets will be accountable for driving market adoption, revenue growth, and ecosystem expansion for BVNK and MA’s digital asset solutions across Europe. The role serves as the BVNK expert sales leader connecting BVNK’s solutions, Mastercard's capabilities, and regional customer opportunities. Key Responsibilities Strategic Leadership & Commercialization • Define and execute the regional commercialization strategy for Mastercard's BVNK- powered solutions and stablecoin offerings • Collaborate with MA account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization. • Establish regional priorities, target segments, and market expansion strategies Revenue Growth & Market Expansion • Lead targeted regional sales efforts focused on MA customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participants. • Develop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention and growth. • Sponsor strategic pursuits and executive-level client engagements for priority opportunities. • Drive achievement of revenue, transaction volume, and market adoption goals across the region. • Identify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growth. Executive Client Engagement • Evangelize BVNK and MA’s digital assets and stablecoin-based payment solutions. • Build and maintain executive relationships with key Account Managers, clients, and ecosystem partners. • Provide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagements. • Support regional sales teams in navigating complex opportunities and executive-level negotiations. Strategic Partnerships & Ecosystem Development • Identify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK’s digital asset capabilities. • Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies. Product & Market Development • Partner with BVNKs product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investments. • Develop regional growth strategies around key digital asset use cases, including: o Stablecoin-enabled cross-border payments o Remittances o Merchant payouts and settlement o Treasury and liquidity management o B2B payments o Disbursements o Marketplace payouts o Wallet funding and cash-out solutions • Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential. All About You Required Qualifications • Significant experience leading commercialization, business development, product, or growth initiatives within payments, digital assets, fintech, cross-border payments, or financial technology. • Demonstrated ability to originate, negotiate, and close complex strategic partnerships and enterprise opportunities. • Deep understanding of the payments and financial services landscape across Europe. • Experience engaging and influencing C-level executives and senior decision-makers. • Ability to lead through influence across highly matrixed global organizations. • Strong executive presence with exceptional communication, negotiation, and stakeholder management skills. • Demonstrated success operating within rapidly evolving and ambiguous market environments. • Ability to translate emerging technologies and market trends into commercial business opportunities. • Willingness to travel across Europe. Preferred Qualifications • Experience in digital assets, stablecoins, blockchain-based payment infrastructure, or crypto-financial services. • Experience commercializing emerging or nascent payment technologies at scale. • Strong network across the banking, fintech, digital commerce, and payments ecosystem within Europe. • Experience developing market-entry strategies and scaling new business lines globally or regionally. • Background in consultative sales, strategic partnerships, product leadership, or general management. Success Measures Success in this role will be measured by: • Achievement of regional digital asset revenue and business growth objectives. • Strategic pipeline creation, conversion, and closed revenue. • Expansion of Mastercard's stablecoin and BVNK-powered solution adoption. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.