VIP Marketing Manager (Hybrid, Cluj-Napoca)

Job description

**ABOUT US** We are a fully integrated digital solutions provider catering to international brands looking to create Web3 experiences. Our partners rely on our unique ability to craft innovative projects that redefine customer expectations, from strategy to engineering, all the way to customer care support. Explora Solutions offers flexibility and opportunities for digital and service professionals who are looking for a challenging and rewarding work environment because our trust-based collaborative style provides them with the freedom they need to be their best version of themselves. The VIP Marketing Manager is responsible for developing and executing strategies that enhance the experience, engagement, and lifetime value of high-value customers. Reporting to the Head of VIP Marketing, the manager will lead the VIP proposition, oversee campaigns and programs, and work cross-functionally to drive customer retention and business growth. The ideal candidate should have effective communication skills, the ability to manage multiple projects at any given time, strong organization skills and pay great attention to details. **WHAT YOU WILL DO EVERY DAY** - Lead VIP marketing strategy, aligning programs with customer needs and business goals through SWOT analysis and ongoing optimization. - Improve VIP onboarding, offboarding and lifecycle experiences through targeted personalization and segmentation to boost key KPIs. - Work closely with internal stakeholders (e.g., CRM, Analytics, Data Science, Product) to develop and deliver targeted campaigns across online and offline channels. - Track and analyze campaign performance, customer behavior and ROI using data insights, providing strategic recommendations. - Oversee budgets, manage internal resources, and ensure timely, high-quality delivery of marketing initiatives and projects. - Prepare, maintain and present weekly status reports. - Review VIP propositions across brands, apply best practices, and share insights to drive alignment and improvement. **WHAT QUALIFIES YOU TO JOIN US ON OUR MISSION** - 3–5 years of experience in retention marketing, customer lifecycle management, and VIP marketing strategies. - Positive personality, excellent communicator with strong English language skills (written and verbal). - Proven success in multi-channel marketing with CRM and business intelligence experience. - Ability to thrive in a dynamic, constantly changing work environment. - Experience managing VIP programs. - Familiarity with campaign testing, automation, and personalization tools. - Experience with the MS Office suite of applications (Word, Excel, and PowerPoint). - Strong knowledge of customer segmentation, lifecycle strategy, and data-driven marketing. - Highly organized, able to prioritize tasks in a fast-paced environment. - Exceptional negotiator and detail-oriented, thriving in fast-paced environments. - Strong analytical skills with the ability to interpret complex data and produce high-quality reports, proposals as well as actionable insights. - Hybrid working model (2 days/ week in office). **WHAT WE WILL BRING AS BACKUP** Our people are at the heart of everything we stand for and will go above and beyond for our customers. We know that drive and passion are hard to generate when we are not feeling valued or having fun, so we make sure our team is well looked after! Working at Explora Solutions, you’ll experience: - Great employee benefits like 25 days of leave, meal tickets of 40 lei/day, pension coverage, full health and dental coverage for you and dependents, Wellhub subscription, learning and development tailored to your career path, travel & wellness allowance, plus lots of fun activities throughout the year; - Support and collaboration, not just within your immediate team, but with the broader organization as well; - An organization that can flex, and truly supports work-life balance. #LI-Hybrid