Visual Merchandising Executive

Job description

Serve as a custodian of the CHANEL brand image nationwide by effectively communicating CHANEL’s visual identity through exemplary Visual Merchandising at all Stand-Alone Boutiques and Counters. Operational Context: Business Environment and Challenges Diverse distribution channels – including boutiques (SABs) department stores (DS), and travel retail (TR) – each presenting unique Visual Merchandising (VM) requirements Navigate an active Fragrance & Beauty (FBP) marketing calendar, requiring strong planning skills, proficiency in preparing planograms and layout plans for in-store VM changes, and promotional setups Coordination with multiple contractors, demanding versatile management and communication capabilities Maintain a strategic balance between upholding brand image, managing costs, and achieving event ROI Adapt to rapidly evolving VM requirements, particularly with the introduction of new SABs and events locations Future Opportunities: Areas for Transformation A growing number of SAB locations featuring window and lifestyle displays requiring innovative and creative approaches while working within guidelines Retail animations for boutiques necessitating detailed planogram preparation A strategic aim to elevate CM standards and brand image across all POS Enhancement of contractor quality to align with CHANEL’s standards and requirements Continuous evolution of events, podiums, and workshop, requiring creativity within global guidelines and attention to details Key Responsibilities: Visual Merchandising at POS Proactively plan all workflows to ensure timely and successful VM execution Forecast and coordinate the ordering of global VM materials to ensure alignment with merchandising plans Source, order, and manage locally and regionally produced SPMs, maintaining quality control and consistency with brand standards Manage visual orders and transparency changes for all POS in accordance with the marketing calendar Oversee the expiration and removal of visual assets and tools at POS, office, warehouse, server archives and vendor-shared spaces Maintain campaign films at POS, ensuring synchronization with campaign launches and window animations Collaborate closely with Marketing, Retail, Product, and Regional VM team, proactively addressing issues and requests Contribute to the coaching and development of Retail teams, fostering a strong CHANEL VM culture Continuously improve and uphold POS image, enhancing the brand experience at every consumer touchpoint through regular POS visits and improvements Support new POS openings and in-store activations with robust VM presentation tailored at POS architecture and business needs Provide high-level VM expertise for ad-hoc tasks as required Manage multiple contractors to ensure timely, high-quality execution Maintain and repurpose VM props, supporting the brand’s sustainability objectives Budget, Reports & Others Plan and manage budgets for window displays and transparencies Handle administrative tasks such as generating purchase requisitions, securing work permits, and completing all necessary VM documentation Document all VM executions at POS, podiums, events, and workshops with comprehensive photographic and written reports Role Specifications Academic / Professional Qualifications Minimum Advanced Diploma in Interior, Graphic, Industrial Design or related field Proficiency in Adobe Illustrator, Photoshop, Sketch Up, AutoCAD or equivalent 2D/3D design software, as well as Microsoft Office (Word, PowerPoint, Excel) Work Experience At least 2-3 years experience in retail visual merchandising Experience in cosmetic industry, departmental stores, retail, exhibition house or design agencies is advantageous Proven ability to manage multiple contractors and suppliers Hands-on experience in visual merchandising and coordination Required Competencies Strong and excellent communication skills, with the capacity to engage with a diverse audience, and influence with both internal and external stakeholders at all levels Expertise in reading and preparing technical and construction drawings for window displays and promotional setups Ability to interpret and translate VM presentations into actionable plans and merchandising guidelines for POS environments High attention to detail, with a creative and innovative mindset Ability to work independently, multitask, meet tight deadlines, and demonstrate resilience and meticulousness Organized and reliable team player