VP, Brand

The Role

Reporting to the Chief Experience Officer, the VP of Brand is the orchestrator of our brand’s vision and the master of organizational diplomacy. You play a critical role in the brand’s positioning, purpose, and point of view—ensuring clarity, consistency, and relevance across every touchpoint. Our in-house talent and agency partners are world-class and we need a high-level leader to serve as the glue—the powerhouse who builds the long-term architecture and manages at the executive level so our creative engine can thrive.

This is a role of vision and framework, not micromanagement. You aren’t here to pick fonts or write the hooks; you are here to own the "Why" and the "Where." While our functional leads own the "How," you provide the strategic pushback, clarity, and protection necessary to ensure our work drives massive cultural impact.

This role is a force multiplier for the current team - someone whose primary function is to create the conditions for more and better work to happen, not to become another layer for creative approval or execution.

Helps scale output without diluting quality.

This role is critical in strengthening the connection between Brand and Marketing - ensuring brand strategy and creative vision lead the work, while Marketing helps operationalize, distribute, and pull that work effectively through the customer funnel.

Brand defines the narrative, creation direction and emotional connection with the consumer, while Marketing maximizes reach, performance, and conversion across channels.

Core responsibility of this role is creating organizational clarity on who the customer is, what we stand for, and why our story matters to different audiences. This person should establish the foundational audience and messaging frameworks that guide decision-making across the company.

Key Responsibilities

1. Brand Architecture & Strategic Stewardship

• Own the Foundation: Evolve the brand strategy, including architecture, global positioning, and the transition into new clinical/health pathways (e.g., GLP-1) while supporting our historic core offerings and overall customer experience.
• Codify the Playbook: Create the frameworks and guardrails that allow the execution teams to scale without brand dilution.
• The "Glue": Ensure the brand voice is cohesive across Marketing, Product, UX, and Operations, acting as the connective tissue between departments.

2. The Executive Manager & Diplomat

• Protect the Runway: Serve as the primary advocate for the brand at the leadership level. Manage up and out to align stakeholders and provide healthy pushback against chaos or shifting whims.
• Strategic Buffering: Act as the filter for high-level ambiguity into clear, actionable directives for the brand team.
• Organizational Authority: Navigate complex cross-functional webs to embed brand thinking into every decision, ensuring the brand team isn't caught in the weeds of complexity.

3. Strategic Partnership with Creative & Content

• Support, Don’t Execute: Partner closely with the Creative Director, Head of Content, Head of Ops and Head of Brand Social to translate high-level strategy into compelling work with measurable results.
• The Visionary Partner: Provide the "Strategic Why" that informs creative briefs. You are a "creatively-minded magician" who knows how to get the best out of experts without trying to do their jobs or micromanage their output.
• Champion the Work: Use your seat at the VP table to champion the brand and creative vision and defend the integrity of the output.

4. Consumer Insight & Business Impact

• Insights to Action: Lead the deep understanding of the customer—behaviors, motivations, and cultural context—and translate these into actionable brand platforms for the creative teams.
• Brand Health: Partner with cross-functional teams to monitor perception and sentiment, using data to justify brand investments and long-term equity to the executive team.
• Balance Performance & Pulse: Connect brand strategy to growth goals (acquisition, retention) without sacrificing the creative impact or cultural relevance.

Qualifications & Experience

• 15+ years of Brand Leadership: Significant experience in brand strategy and architecture for an agency or start-up.
• The Magician Profile: Proven track record as a visionary who knows how to partner with high-level creatives to achieve excellence without being in the weeds of production.
• Executive Gravitas: Deep experience in stakeholder management; comfortable providing pushback to C-Suite and senior leaders to protect the brand and the team.
• Architect Mindset: You are a master of frameworks, positioning, and organizational flow. You see around corners and identify gaps before they become chaos.
• Strategic Resilience: Comfortable operating as a partner and translating big-level ideas into a usable roadmap for a fast-paced team.
• People-First Leader: Experience leading "leaders"—knowing how to empower established heads of Content, Social, Creative and Opps rather than replacing their influence.