VP, Commercial Sales

What You’ll Do

The VP, Commercial Sales – Americas is responsible for leading the end-to-end commercial strategy, execution, and performance across all wholesale and key account channels in the Americas region. This role owns the regional P&L and serves as the senior commercial leader overseeing key retail partnerships, including Sephora, Ulta, and other strategic accounts, while building and scaling a high-performing sales organization.

This individual will drive sustainable revenue growth, expand market share, and strengthen retailer partnerships through best-in-class omnichannel strategies. The VP will lead, develop, and inspire the Key Accounts team while partnering cross-functionally to unlock growth across North America.

What You’ll Be Working On

Americas Commercial Leadership & Strategy

• Own and deliver the Americas wholesale P&L, including revenue, gross margin, and profitability targets

• Define and execute the regional commercial strategy, aligning to global brand priorities and growth ambitions

• Identify and unlock new business opportunities, distribution expansion, and category growth across channels

• Establish a clear roadmap for long-term growth, including channel strategy, account prioritization, and investment allocation

Key Account & Retail Partnership Leadership

• Lead senior-level relationships with Sephora and other key strategic partners across the Americas

• Elevate partnerships to a true joint business planning model, driving shared growth and innovation

• Champion the brand positioning and ensure best-in-class execution across all retail touchpoints (in-store, digital, media, CRM)

• Negotiate and oversee major commercial agreements, promotional investments, and trade terms

Team Leadership & Organizational Development

• Lead and scale the Americas Key Accounts organization, including Directors, Managers, and broader wholesale team

• Set clear performance expectations, KPIs, and development plans across the team

• Build a high-performance culture focused on accountability, collaboration, and results

• Partner closely with HR to support talent development, succession planning, and org design

Omnichannel Commercial Execution

• Oversee and elevate 360° account planning across retail, digital, and marketing channels

• Drive best-in-class execution across:

• New product launches

• Assortment strategy and distribution

• Visual merchandising and in-store presence

• Retailer.com and media activation

• Ensure alignment and integration across sales, marketing, digital, and field teams

Financial Performance & Forecasting

• Own and manage AOP, forecasts, and sales targets for the Americas wholesale division

• Drive rigorous sell-in / sell-through planning, inventory management, and demand forecasting

• Optimize promotional investment and trade spend to maximize ROI

• Establish strong financial discipline and reporting cadence across accounts

Cross-Functional Leadership

• Act as the commercial voice of the Americas region, partnering with:

• Marketing

• Digital / Ecommerce

• Supply Chain & Planning

• Finance

• Ensure seamless execution of business priorities through strong cross-functional alignment

• Influence global strategy by providing market insights, trends, and competitive intelligence

Must Haves:

12+ years of experience in commercial sales, key accounts, or wholesale leadership

• Proven track record of leading large-scale retail partnerships (Sephora strongly preferred)

• Experience managing P&L responsibility at a regional or business unit level

• Demonstrated success in building and leading high-performing teams

• Strong strategic thinking with ability to translate into execution and results

• Deep understanding of omnichannel retail and consumer behavior

• Advanced analytical, financial, and communication skills

#LI-Hybrid