We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.About SidetradeSidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake.We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset. Sidetrade is positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us. Curious about Sidetrade? Catch the Sidetrade Inside Out podcast.RequirementsWhat you will do:Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segmentsBuild and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operationsPartner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmesDefine and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North AmericaDevelop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmesCollaborate with Marketing Ops team on the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reportingBuild and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metricsManage the demand generation budget effectively, optimising spend across channels to maximise pipeline contributionChampion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all marketsStay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team What you will bring:8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior levelProven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenueDeep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field eventsStrong ABM experience, ideally with enterprise and mid-market segmentsHands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on dataExcellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentalityStrong cross-functional collaborator, particularly with Sales and SDR/BDR teamsExceptional written and verbal communication skills; able to present confidently to senior stakeholdersExperience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantageBenefitsHybrid work model if based in Calgary, London or Pairs - or full remote working if based in the US. Great culture – active Social Club organising regular team events and activitiesHealth & wellness – medical coverage, life insurance, and other wellness programmesTime off – competitive paid holidays plus public holidayCareer growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support
We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.
About Sidetrade
Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake.
We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset. Sidetrade is positioned as a Gartner® Magic Quadrant™ Leader since 2022.
We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.
Curious about Sidetrade? Catch the Sidetrade Inside Out podcast.
Requirements
What you will do:
- Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
- Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
- Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
- Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
- Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
- Collaborate with Marketing Ops team on the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
- Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics
- Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
- Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
- Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team
What you will bring:
- 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
- Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
- Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
- Strong ABM experience, ideally with enterprise and mid-market segments
- Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
- Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
- Excellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentality
- Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
- Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
- Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage
Benefits
- Hybrid work model if based in Calgary, London or Pairs - or full remote working if based in the US.
- Great culture – active Social Club organising regular team events and activities
- Health & wellness – medical coverage, life insurance, and other wellness programmes
- Time off – competitive paid holidays plus public holiday
- Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support
If you want to join an industry leader in SaaS, we are creative and smart people building the best order to cash platform on the market powered by AI(mie) and we are obsessed by bringing together the most talented team possible; with diverse experiences, backgrounds and skills to help us build something special together.Although we’re proud of our 20-year history, we’re even more excited about the future! The journey is just beginning… There is a real drive on CxO agendas for AI technology and investing in the right solution to continue growing their business. Our offerings are tailored for today’s global businesses. This is a vast market with untapped potential, and we intend to take the lead.We encourage an open, flexible, collaborative & inclusive working environment. During your first 90-day you will understand what makes our Sidetraders unique, learn our solutions, engage with our Sidetraders to set you up for success.If you want to make an impact, we'd love to hear from you!
If you want to join an industry leader in SaaS, we are creative and smart people building the best order to cash platform on the market powered by AI(mie) and we are obsessed by bringing together the most talented team possible; with diverse experiences, backgrounds and skills to help us build something special together.
Although we’re proud of our 20-year history, we’re even more excited about the future! The journey is just beginning… There is a real drive on CxO agendas for AI technology and investing in the right solution to continue growing their business. Our offerings are tailored for today’s global businesses. This is a vast market with untapped potential, and we intend to take the lead.
We encourage an open, flexible, collaborative & inclusive working environment. During your first 90-day you will understand what makes our Sidetraders unique, learn our solutions, engage with our Sidetraders to set you up for success.
If you want to make an impact, we'd love to hear from you!
