VP, Digital - Platform Commercialization Leader

Job description

Role Summary/Purpose: The VP, Platform Commercialization Leader leads development of the platform’s overarching commercial strategy. This role translates platform capabilities, market dynamics, client needs, and enterprise priorities into a focused plan for growth. In close partnership with the Growth organization, this role defines ideal client profiles and priority use cases for the platform’s products, identifies the industries and client segments with the greatest opportunity, and establishes a coherent approach for taking products to market. The role also leads the VP, Platform Commercialization - Product and VP, Platform Commercialization - Marketing, ensuring commercial priorities are converted into coordinated adoption strategy and client-ready marketing enablement. Essential Responsibilities: Collaborate with SI team to develop and maintain platform’s multi-year commercial strategy, including strategic choices, growth priorities, target outcomes, and required capabilities. Partner with Growth to develop and refine ideal client profiles, client archetypes, buying signals, priority use cases, and qualification criteria for platform products. Create client- and industry-level commercialization strategies that define where to focus, which products and propositions to lead with, and how offerings should be positioned and sequenced. Assess market, competitive, client, and portfolio insights to identify whitespace opportunities, adoption barriers, and areas requiring differentiated investment. Translate the commercial strategy into a prioritized roadmap for product adoption, marketing enablement, sales/client activation, and measurement. Lead cross-functional planning with Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics to align priorities, ownership, and execution. Set direction and priorities for the Product Strategist and Marketing Strategist; coach the team and ensure their work is integrated against common commercial objectives. Develop business cases and executive recommendations for commercialization investments, resource allocation, or go-to-market changes. Create governance and operating rhythms to review commercial performance, resolve barriers, and adjust strategy based on market and client feedback. Serve as a senior strategic advisor to platform leadership on growth opportunities, commercialization decisions, and portfolio tradeoffs. Collaborate with client teams to lead client-facing presentations. Influence and guide commercial enablement materials, client-facing messaging, and market-facing communications. Perform other duties and/or special projects as assigned Key Deliverables & Measures of Success: Platform commercial strategy and annual strategic priorities Ideal client profiles, client archetypes, and priority use-case framework Client and industry commercialization playbooks Portfolio positioning, value proposition architecture, and product sequencing strategy Integrated commercialization roadmap and executive decision materials Commercial performance scorecard and recurring strategy reviews Growth in qualified pipeline, product penetration, adoption, and revenue attributable to priority commercialization efforts Clarity and alignment among Platform, Growth, Product, Marketing, and client-facing teams on target clients, industries, propositions, and priorities Speed and quality of commercialization decisions and cross-functional execution Effectiveness of the strategy team in removing adoption barriers and improving market readiness Quality, development, and impact of the Product Strategist and Marketing Strategist Qualifications/Requirements: Bachelor's degree in business, marketing, strategy, finance, economics, or a related field, in lieu of a degree, a high school diploma/GED and 15 years of related experience 10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing. Experience leading complex, cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority. People leadership experience, with a track record of setting clear direction and developing high-performing strategic talent. Client relationship management, with experience selling in complex ideas or programs. Desired Characteristics: Advanced degree preferred Demonstrated success developing strategies that connect market opportunity, client needs, product capabilities, and financial outcomes. Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement. Enterprise and portfolio strategy Commercial judgment and opportunity prioritization Client and industry segmentation Executive communication and influence Cross-functional leadership and operating-model design Analytical problem-solving and disciplined decision-making Talent leadership, coaching, and accountability Grade/Level: 14 The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle. Our Way of Working : We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. *Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences. Eligibility Requirements: You must be 18 years or older You must have a high school diploma or equivalent You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations). Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Our Commitment: When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time Job Family Group: Marketing