VP Growth

Job description

At Joko, our mission is to we help consumers save time and money when shopping online or in-store. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us! 🎯 WHAT YOU WILL DO As VP Growth, you own and scale Joko’s B2C growth engine end-to-end: acquisition, activation, retention, and reactivation. Your mission: drive profitable, scalable growth and bring Joko to millions of users across France, the US, and beyond. You operate at both leadership and execution levels, shaping the vision while ensuring fast, high-quality delivery. You report to the CMO and lead the Growth Team, building a world-class, AI-powered growth organization. - Build, run, and continuously arbitrate Joko’s full-funnel growth engine: You improve every step of the user journey from acquisition, activation, retention, and reactivation to grow a valuable, engaged user base. - Own and optimize our growth budget and LTV/CAC ratio: You maximize efficiency across all growth channels and levers including referral, ads, influence, growth partnerships, and more (you tell us what’s next). - Identify and activate new growth loops: You explore new channels, test innovative formats, and launch breakthrough ideas that unlock incremental and scalable growth. - Partner with Product, Data, and cross-functional teams: You drive marketing initiatives within Joko’s growth roadmap alongside our Growth Task Force, ensuring alignment and fast execution across the company. - Own measurement, attribution, and incrementality: You ensure we track the right KPIs daily, run incrementality tests, and maintain a strong data foundation that supports confident decision-making. - Scale AI across growth: You automate campaign operations, accelerate creative production, enhance segmentation, and use predictive models to guide prioritization. - Lead and scale the Growth Team (5 people today and growing): You build a high-performing team, foster a culture of experimentation, speed, and ownership, and raise the bar on impact. 👀 WHO WE’RE LOOKING FOR - Experience: You have 10+ years in growth, performance marketing, or full-funnel B2C growth (mobile app or marketplace), with a proven track record of delivering profitable, sustainable growth at scale. - Deep channel expertise: You have strong ownership across key channels including Meta, TikTok, Google, ASA, affiliates, referral, influencer, and partnerships, with clear budget accountability. - Operator mindset: You can set clear direction and translate it into execution, with strong judgment on where to invest for maximum ROI. - Highly data-driven: You rely on experimentation, cohort analysis, and funnel metrics to guide decisions and prioritize effectively. - Hands-on approach: You stay close to execution, unblock teams quickly, and jump in when needed to move things forward. - AI-native mindset: You use AI daily and know how to scale operations through automation, agents, and workflow improvements. - Team leadership: You have strong experience hiring, managing, and scaling high-performing teams, and know how to drive performance and accountability. - Languages: You are fluent in French and English, written and spoken. 💎 OUR PERKS (Some of the benefits listed below are available to full-time positions only) At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through: - Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget. - Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year. On top of that, we offer plenty of perks: - 💸 Top-market compensation - 📈 Equity for everyone with the chance to own a piece of what you build - 🤖 Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills - 🌴 Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings - 💪 Contribution to your ClassPass subscription - 🍼 8-week leave paid 100% for the second parent - …and much more, check the full list here https://notion.so/joko/20f4ead2bfc54137b9d805bd9abbb758?pvs=4&v=e2baac50c1844149a219895e0d1c2912! 🤝 OUR HIRING PROCESS 1. Intro call: Quick screening with the Hiring Manager or the Talent team. 2. Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams). 3. Step 2 – Role-specific assessments - For non-engineering roles: A take-home case study followed by a 45-min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design). - For engineering roles: A 90-min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool). 4. Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder. 5. References: Up to 3 calls with former colleagues or managers. ☕ You may also be invited for coffee with team members to get a feel for our culture.