VP, Integrated Media Activation Strategy

Job description

## **The Role** Great media strategy comes to life through bold ideas, connected channels, and measurable business impact. Wpromote is looking for a VP, Media Activation Strategy to bridge strategy and execution, bringing together brand, performance, and innovative media opportunities into one cohesive activation approach. In this highly visible, new business-focused individual contributor role, you'll lead integrated media activation strategies across Paid Search, Paid Social, Programmatic, Video, and emerging channels, translating complex enterprise strategies into actionable plans that drive results. Partnering closely with Client Strategy, Media, Creative, and Data & Analytics, you'll play a critical role in high-stakes enterprise pitches, develop innovative media partnerships, and help bring newly won accounts to life. We're looking for a strategic thinker and hands-on media leader who can move seamlessly between executive-level conversations and tactical execution, challenge conventional approaches to media investment, and inspire cross-functional teams to think beyond individual channels. If you're passionate about pushing the boundaries of media and turning bold ideas into measurable results, we'd love to meet you! ### You Will Be - Translating complex media strategies into cohesive, actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels to drive measurable business outcomes - Serving as the senior integrated media activation lead on high-profile enterprise pitches, developing compelling activation strategies, presenting recommendations, and demonstrating how media ideas translate into execution and measurable results - Developing full-funnel media investment strategies that balance brand-building and performance objectives, optimizing cross-channel budget allocation and identifying where incremental investment will drive the greatest impact - Identifying and activating new media opportunities beyond traditional channels, including custom partnerships, sports sponsorships, experiential activations, influencer collaborations, publisher IP, and first-to-market formats - Building and expanding relationships with media, technology, data, and platform partners to unlock differentiated capabilities, innovative activations, and new opportunities for clients - Collaborating with Strategy, Creative, Audience, and Communications teams to develop breakthrough media concepts that connect cultural relevance, audience behavior, and business objectives - Partnering with Data Strategy & Analytics to develop measurement approaches for integrated and emerging media, connecting brand impact, incrementality, and performance outcomes to client business goals - Providing strategic activation leadership during the first 45 days following a new business win, ensuring a seamless transition from pitch strategy to execution through clearly defined plans, priorities, and handoffs to channel teams - Partnering with Client Strategy and channel leadership to uncover opportunities for incremental media investment, channel expansion, strategic partnerships, and broader client growth - Crafting scalable activation frameworks, investment approaches, playbooks, and best practices that strengthen cross-channel collaboration and improve the consistency and quality of media execution - Developing compelling POVs, case studies, credentials, and pitch materials that demonstrate Wpromote's differentiated approach to integrated media and innovation - Acting as a strategic connector between Client Strategy and channel teams, aligning stakeholders around a unified activation vision while ensuring clear ownership, accountability, and execution - Coaching and mentoring media leaders across biddable and non-biddable channels, strengthening integrated planning capabilities and empowering teams to think beyond their individual specialties - Supporting new integrated team structures, improving activation workflows, and partnering with leadership to establish meaningful KPIs around media diversification, investment, and business growth ### You Must Have - 10+ years of experience in media planning, buying, activation, or integrated media strategy, with significant experience within an advertising agency environment - Deep hands-on experience across media platforms, with the ability to bridge in-platform execution and holistic media strategy - Strong experience developing and leading integrated media strategies for large, complex enterprise clients across multiple industries and business objectives - Deep expertise across both biddable media (Paid Search, Paid Social, Programmatic, Video) and traditional/direct-buy media, with a demonstrated ability to connect these channels into a unified activation strategy - Proven experience translating high-level audience, brand, and communications strategies into tactical, cross-channel media plans that can be successfully executed and optimized - Strong understanding of full-funnel media investment, including balancing brand and performance objectives, optimizing budget allocation, and connecting media decisions to measurable business outcomes - Hands-on experience developing and executing innovative media activations beyond traditional paid media, including custom partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats - Demonstrated success leading media strategy for enterprise new business pitches, including developing recommendations, building compelling narratives, and presenting to senior client stakeholders - Strong commercial acumen and experience identifying opportunities to grow existing client relationships through expanded media investment, new channels, or strategic partnerships - Experience managing performance accountability against KPIs such as CPA, ROAS, customer acquisition, revenue growth, or other meaningful business outcomes - Proven ability to collaborate across Client Strategy, Creative, Media, Data & Analytics, and other cross-functional teams to bring complex strategies to life - Experience leading, mentoring, or developing media planning and activation talent, with the ability to influence teams and drive alignment without direct reporting authority - Strong executive presence, exceptional presentation and storytelling skills, and the ability to confidently communicate and defend strategic recommendations to senior-level clients and internal leadership - A solutions-oriented mindset with the ability to navigate ambiguity, challenge conventional thinking, and turn innovative ideas into actionable, scalable solutions - Strong operational judgment, with experience managing competing priorities, aligning stakeholders, and driving initiatives from strategy through execution ### Nice to Have - Experience building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function - Familiarity with advanced measurement methodologies, including incrementality testing, brand lift studies, marketing mix modeling (MMM), and cross-channel effectiveness - Experience developing first-to-market media partnerships, custom activations, or innovative investment models - Experience building integrated media playbooks, operating frameworks, or cross-functional processes that improve agency-wide execution - A strong network of media owners, publishers, technology partners, and industry relationships that can unlock differentiated opportunities for clients