VP, Lifecyle & Growth Marketing

Job description

Who we’re looking for: ParentSquare is seeking a VP, Growth & Lifecycle Marketing to ParentSquare's audience growth engine — connecting content, community, customer lifecycle, advocacy, and demand generation into one system that drives adoption, expansion, and long-term customer value. Reporting to the CMO, you'll directly manage Demand Gen, Email, Pendo, Webinars, and Events, and partner closely with Product Marketing, Customer Success, and Sales on shared growth motions. This role will include: Audience Growth & Content: Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers Partner with Communications on an integrated content plan Establish audience engagement metrics and measurement frameworks Build top-of-funnel and mid-funnel education programs with broader teams, including buyer enablement for products with multiple decision-makers Lifecycle & Expansion: Design lifecycle journeys from prospect to sales handoff, to implementation, to customer success, and back to upsell, renewal, and advocacy Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings Demand & Revenue: Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance Own event strategy across virtual and in-person programs, making sure they carry our campaigns and stories to the right audiences Leadership & Partnership: Lead and grow a team of managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events Partner with RevOps and Marketing Analytics to keep targeting, timing, and messaging sharp, and to keep learning from the data Partner with Legal and Security to keep our marketing aligned with the safety and privacy standards our K-12 audience requires Represent Marketing on the company leadership council as the function's only VP — a key seat for cross-functional alignment Our ideal candidate will have the following: 12+ years in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role; SaaS experience required and Edtech experience a strong plus Proven experience building or scaling an audience growth engine with multiple products People leadership experience managing managers; you've led a team of 5+ across multiple disciplines A track record of measurable pipeline and revenue contribution from owned and organic channels, and fluency with the KPIs that prove it Experience running or overseeing event marketing (virtual and in-person) as part of a broader growth strategy Comfortable operating at both strategic and hands-on levels — you can set the vision and still dig into a campaign or lifecycle journey when it matters Experience working in a regulated or privacy-sensitive environment Fluent with modern growth technology: HubSpot, Pendo, Zoom Webinar tools, Asana, and more Track record and examples of using AI to scale content, targeting, and measurement Most importantly, you’re someone who shares in our passion for improving the lives of students through communication. The perks of working for us are great! You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide: Employer-paid health insurance (including dependent coverage) An employer-matched 401K retirement savings program from day 1 Paid Parental Leave Stock options Health + wellness reimbursements PTO that increases each year 15 paid holidays, including your birthday! As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive. We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to maintaining a drug-free workplace in compliance with applicable state laws. The salary range for this role will be $210,000- $260,000, DOE. ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility. We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.