VP, Marketing

Job description

Mythic, the leader in energy-efficient high-performance AI computing spanning from the edge to the datacenter, is hiring its first VP of Marketing. This role encompasses marketing end-to-end — from brand and category narrative through social and web, to the collateral, direct marketing, events and tools that close deals — across four very different buyer worlds: hyperscalers and data center architects, automotive OEMs and Tier 1s, robotics and defense primes, and their respective channels. This is a builder's role: you're standing up the function from scratch — starting with a small team then rapidly hiring and scaling a full marketing operation (brand, product marketing, comms, media relations, demand gen, events, sales enablement) as the business grows — and will personally shape everything from how Mythic defines its category to what a sales rep hands a customer in the room. You'll need to flex message and channel by vertical, with technical credibility, while keeping one coherent brand and technical narrative underneath it all. ### What you'll do - **Brand & Narrative:** Own overall brand strategy, category positioning, and corporate communications/PR — establishing analog compute-in-memory as the efficient alternative to GPUs with one coherent narrative that stretches across data center, automotive, robotics, and defense. - **Product & Vertical Marketing:** Translate Mythic's technical differentiation into distinct positioning, proof points, and co-marketing plans for each vertical — data center, automotive, robotics, and defense — in partnership with the CEO and BD leadership. - **Demand Gen & Sales Enablement:** Build the full-funnel demand engine and own sales enablement end-to-end — battlecards, ROI/TCO tools, case studies, and vertical-specific playbooks — so sales and BD can win against GPUs and competing ASICs in every market. - **Team & Operations:** Build the marketing organization from the ground up, defining the hiring plan and rapidly recruiting and scaling a full team across brand, product marketing, comms, demand gen, and sales enablement while representing Mythic at industry events, with press, and with industry, tech and financial analysts. ### What you'll bring - 15+ years of marketing experience in semiconductor, AI infrastructure, or deep-tech hardware — ideally including a stint at a company like NVIDIA, Qualcomm, Intel, Arm, or a comparable silicon/infrastructure player. - Demonstrated range across at least two of Mythic's core verticals — data center/hyperscale, automotive, robotics/industrial, or defense/government — and the judgment to know how positioning, channels, and buyers differ across them. - True end-to-end, hands-on experience: you've owned brand and category strategy, product marketing, demand gen, and sales enablement, not just one slice of the funnel — equally comfortable writing a brand narrative and building a competitive battlecard. - Direct experience building a marketing team at a startup and rapidly scaling it — hiring the first several marketers, standing up the function's processes, and expanding headcount. - Proven ability to build a category narrative from scratch, particularly one that needs to explain a genuinely new architecture. - Strong written and verbal storyteller; able to operate as Mythic's de facto external voice alongside the CEO. - Experience with high-stakes corporate communications, including funding rounds, strategic partnerships, and executive positioning, as well as internal comms and crisis comms. - Comfortable in a fast-moving, resource-constrained environment where you'll do strategic and hands-on work in the same week.