VP, Marketing

Job description

Mission: Essence of the Job BoomPop is transforming how companies plan and run events. What began as a high-touch services business is evolving into an enterprise-grade AI-powered event planning platform used by some of the most recognizable companies in the world. The mission of the VP of Marketing is to build the marketing engine that powers this next phase of growth. This leader will help reposition BoomPop in the market from a services-led company to a category-defining software platform while expanding our reach into enterprise buyers. They will build a marketing organization that combines performance, brand, and product marketing to generate predictable pipeline and clear market leadership. This is a builder and operator role. We are looking for someone who has successfully led a similar transition before. Someone who knows how to sharpen positioning, build enterprise demand, and turn marketing into a measurable pipeline engine inside a high-growth company. Success in this role means creating a marketing organization that consistently generates qualified pipeline, strengthens market positioning, and equips sales to win. Top 3 Priorities Successfully reposition BoomPop in the market from a services company to a software platform without disrupting the existing funnel. Generate predictable enterprise pipeline for our software offering. Build and execute a unified marketing strategy across brand, demand generation, and product marketing . Within 30 days: Learn the business quickly. Develop a deep understanding of our ICPs, enterprise sales motion, product roadmap, and current funnel performance. Audit the existing marketing system including channel performance, conversion rates, spend efficiency, pipeline quality, and marketing technology. Align with the CEO, Sales, and Product leadership on positioning. Clarify what we are, who we serve, and why we win. Deliver a clear readout of the current state of marketing along with the first two or three highest leverage improvements. Within 60 days: Present a clear marketing strategy tied directly to revenue goals. This should include pipeline targets, key growth bets, positioning, messaging, KPIs, and budget allocation. Launch the first wave of pipeline programs focused on high-intent demand and funnel conversion improvements. Create a clear narrative for leadership and investors about marketing performance. What changed, what is working, and what comes next. Implement reporting systems that allow leadership to forecast quarter performance using leading indicators from the funnel. Within 90 days: Demonstrate measurable improvements in pipeline health, including volume, quality, or conversion rates. Launch updated messaging and positioning in the market across website, sales decks, lifecycle campaigns, and core collateral. Establish a clear operating cadence including weekly performance reviews, monthly strategy sessions, and quarterly planning. Competencies Vision & Strategy. Sees the big picture and connects marketing initiatives to business outcomes. Builds strategies that are ambitious, focused, and executable. Execution & Ownership. Drives initiatives from concept to outcome. Takes accountability for results and moves quickly from ideas to action. Proactive Leadership. Anticipates needs, identifies opportunities early, and keeps teams moving forward with clarity and momentum. Analytical Thinking. Breaks down complex problems, identifies patterns, and uses structured thinking to generate insights. Data Driven Decision Making. Uses data to prioritize investments, validate ideas, and measure impact. Problem Solving. Comfortable operating in ambiguity and quickly finding practical solutions that move the business forward. What you'll do Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing. Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing. Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features. Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue. Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives. Own BoomPop’s messaging and positioning. Ensure our story is consistent, differentiated, and grounded in real customer value. Build scalable marketing programs across digital channels, lifecycle marketing, content, and events. Oversee marketing analytics, reporting, and attribution to drive data-informed decision making. Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership. Qualifications 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment. Experience building marketing functions that generate measurable pipeline and support enterprise sales motions. Strong leadership track record with the ability to hire, develop, and retain high-performing teams. Deep expertise across product marketing, demand generation, and go-to-market strategy. Experience with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms. Strong communication, analytical, and organizational skills with the ability to influence across executive teams. Benefits & Perks Competitive salary + equity, with tons of room for career growth Company sponsored 401(k) Generous PTO Paid parental leave Flexibility to work from anywhere Amazing annual team-wide and department offsites World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered $50/month phone stipend Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role. Total Compensation Package; Including Benefits and Stock: Base: $197,000 - $275,000 a year; Depending on Experience and Qualifications Bonus: $25,000 a year; Depending on Business and Personal Milestones Achieved Medical, vision, dental, life: $10,000 - $16,000 a year; Depending on Individual or Family Plan Equity: Our vision is to take BoomPop to the moon 🚀 Please note that this is a fully-remote opportunity. We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. BoomPop is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. BoomPop considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance. For California-based applicants: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, BoomPop will consider for employment qualified applicants with arrest and conviction records. If you have any questions or if you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at . About BoomPop, Inc. Who We Are At BoomPop, we believe in the importance of bringing people together. Since 2020, we've been transforming the way people gather, making it easier, more engaging, and truly unforgettable. We combine a top-notch event planning team with cutting-edge AI technology to make planning events as easy as shopping online. We’ve organized critical events for over 6,000 clients, including Google, Nike, and Accenture, bringing together more than 400,000 attendees. And we're just getting started. We have raised over $40M from top-tier investors, including Atomic, ACME Capital, Alex Rodriguez (A-Rod), and Wing. Why Join Us? The world of work is changing, and BoomPop is leading the charge. With remote work on the rise, companies like Airbnb, Salesforce, and Shopify are embracing a new mantra: “Offsites are the new office.” The group travel and events industry is booming, and we're at the heart of it. Businesses are shifting their budgets from traditional office spaces to in-person experiences. Group travel, which was already a massive part of the $900 billion corporate travel industry, is growing even faster now. Join us and be part of a world-class team that's redefining the future of travel and events. You'll find endless opportunities for growth, the chance to work with top-tier clients, and the thrill of making a real impact on the world.