VP of CRM

Job description

As our **VP of CRM**, you will sit at the core of our growth engine, owning the end-to-end global player lifecycle and engagement strategy. Leading a massive, rapidly expanding organization, you will ensure our global user base returns, engages, and scales in lifetime value. Working hand-in-hand with our product and engineering teams, you will directly shape and evolve our proprietary CRM technology, turning retention into a primary driver of top-line revenue. ### **Responsibilities** - Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals (Fintech, Gaming, etc.) - Lead and mentor a 50+ person organization. Build scalable hiring, onboarding, and management structures to support rapid growth - Collaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration - Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance - Define and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization ### **Requirements** - 10+ years in CRM/Lifecycle leadership within fast-scaling tech environments (Fintech, E-commerce or Gaming preferred) - Experience managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian - Understanding of CRM architecture and "system logic." You don't just send emails; you build automated ecosystems. Expertise in multi-channel user journeys (Email, Push, SMS, In-app) - Being a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organization - Proven track record of influencing CRM product development and data infrastructure - Fluency in English; ability to navigate a diverse, global workforce **Benefits** - A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition - Attractive office location and facilities - A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture - 24 days of vacation per year - Medical insurance **By submitting your application, you agree to our [Privacy Policy.](https://www.soft2bet.com/privacy-policy)**