VP of Go To Market Strategy -

Job description

Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick. **About us** Insider One is the **#1 platform** that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and **become unstoppable.** Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered **by 1,500+ team members representing 50+ nationalities across 30+ offices**. With AI at its core and an integrated Customer Data Platform (CDP), **Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels**, including WhatsApp, SMS, Email, Web, App, and Site Search. We recently raised one of the largest funding rounds in the industry, **a $500M Series E led by General Atlantic**. We are backed by top-notch investors, including **Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst**, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on. Insider One was congratulated for becoming one of the only **woman-founded, women-led B2B SaaS unicorns** in the world. Loved by customers, recognized by analysts, **we are the only vendor recognized as the #1 leader** in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — [see for yourself](https://www.gartner.com/reviews/market/multichannel-marketing-hubs/compare/product/braze-customer-engagement-platform-vs-insider-vs-salesforce-cloud). We consistently outperform and continue our leadership, and [the results speak for themselves](https://insiderone.com/insider-migration/). From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the **most socially progressive technology communities** in the world. Through our social responsibility initiatives like *100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables*, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM. Behind all these achievements is **an exceptionally talented, visionary team of overachievers** that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading. The VP of GTM Strategy & Market Intelligence is a senior executive role responsible for architecting Insider’s global go-to-market strategy and driving scalable revenue growth across regions. Reporting directly to the CRO, this role plays a critical part in aligning cross-functional teams around key growth initiatives, unlocking market opportunities, and enabling data-driven decision making at the highest level. With a deep focus on funnel performance, strategic initiatives, and market trends, this leader will shape how Insider brings its innovation to market. ### What You Will Do - Reporting directly to the CRO, Serhat Soyuerel, this role owns Insider’s global Go-to-Market Strategy - Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity - Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates - Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion - Build a cross-functional “GTM engine” to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices - Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards - Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy - Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale - Design and lead strategic “revenue sprints” to respond to market shifts, or key expansion opportunities - Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements - Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education - Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations ### What You Will Need - 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies - 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models - Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing - Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth - Proven track record in initiatives that materially increase win rates and reduce sales cycle times - Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach) - Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals - Experienced in building enablement playbooks, launch frameworks, and product education loops that stick - Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences - Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity - Global perspective with experience working across regions and functions ### What We Offer - Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills. - Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru. - Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build. - Help build the team you want to work with and enjoy rewarding referral bonuses. - Opportunities to give back to your community through volunteering and purpose-driven social impact projects. - From global retreats to team-building activities, expect year-round events that turn into lifelong memories. - Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.