VP of Growth Marketing

Job description

EMARKETER is a subsidiary of Axel Springer SE, a transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as [The Essentials](https://www.axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why) – remain a cornerstone of the company’s foundation today. [Learn more about Axel Springer](https://www.axelspringer.com/en/). **We're hiring a VP, Growth Marketing to lead our Growth Marketing team at EMARKETER.** ### **The Role and Team:** The VP, Growth Marketing is a pivotal executive role responsible for building, scaling, and optimizing EMARKETER's centralized growth engine across performance marketing, audience acquisition, and marketing operations. Reporting directly to the Chief Growth Officer, this leader will oversee teams responsible for driving top-of-funnel reach, conversion efficiency, and MarTech infrastructure. The ideal candidate will bridge paid, social, and organic acquisition strategies with technical marketing operations to feed our commercial media business and global subscription pipelines. This is a hybrid role based out of our New York City office, with regular in office expectations. Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available. ### **The Ideal Candidate Is:** - **A Growth & Acquisition Driver:** Proven track record leading multi-channel performance marketing, paid media, social acquisition, and audience funnel conversion at scale for a B2B research or media organization. - **A MarTech & Operations Strategist:** Deeply knowledgeable in marketing technology stacks, CRM/MAP integrations, database management, attribution modeling, and data hygiene. - **An Inspiring Team Leader:** Skilled at managing, mentoring, and developing functional directors and their respective teams across growth marketing and marketing operations. - **A Cross-Functional Collaborator:** Adept at partnering with Content, Ad Sales, Product, and Subscription Sales to align demand generation and audience acquisition with business monetization goals. ### **Key Responsibilities:** - **Growth Engine & Strategy:** Lead the overarching growth strategy to expand EMARKETER's digital audience reach, subscriber acquisition, and funnel conversion performance. Experienced in leading paid, social, events and organic growth strategies. Define and own the organic growth strategy using SEO, AEO and emerging discovery channels. - **Demand Generation & Account-Based Marketing:** Build and scale demand generation and account-based marketing (ABM) programs in deep partnership with sales, aligning campaigns and targeting strategies with commercial priorities. - **Pipeline & Revenue Ownership:** Take direct ownership of marketing-sourced and marketing-influenced pipeline and revenue contribution, establishing clear performance metrics and accountability for business outcomes. - **Marketing Operations Oversight:** Lead the marketing operations team responsible for ensuring seamless CRM workflows, journeys, database integrity and campaign reporting. - **Team Leadership & Development:** Directly manage and mentor the Director of Growth Marketing (and Growth Team) and Director of Marketing Operations (and Operations Team). - **Funnel & Monetization Alignment:** Partner with Media team leadership to turn audience growth and data insights into monetizable sponsorship and client engagement opportunities. - **Pipeline Support for Enterprise Sales:** Collaborate with CRO to ensure top-of-funnel subscription growth and MQL routing directly feeding the global subscription sales pipelines. - **Budget & Performance Analytics:** Own the growth marketing budget, track customer acquisition costs (CAC) and customer lifetime value (LTV), and leverage analytics tools to optimize ROI. ### **Desired Skills & Experience:** - **10+ years** of progressive experience in growth marketing, performance acquisition, and marketing operations within digital media, publishing, or B2B information services. - **5+ years** managing marketing directors and multi-disciplinary teams. - Hands-on proficiency with CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud), analytics tools (Google Analytics, Sigma, Amplitude), experience with CDPs. - Demonstrated experience managing significant paid media budgets and scaling digital audience acquisition funnels. ### **Salary & Benefits:** - Base salary: $180,000-$195,000 (dependent on skills, experience, and competencies). - This role is eligible for a performance-based bonus - Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave - Comprehensive medical, dental, and vision insurance plans - Matched and vested 401k plan - Access to resources for financial planning guidance, family planning services, and Employee Assistance Programs (EAP) - Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience. US pay range $180,000—$195,000 USD **About EMARKETER** EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age. At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always-open line of communication. **What We Value** Our people are the foundation of our success. Guided by our values, we: - **Serve Our Clients:** We prioritize their needs to deliver excellence in our products and services. - **Work as One Team:** We collaborate with trust, accountability, and transparency. - **Innovate and Adapt:** We foster curiosity, resilience, and fearless exploration of new ideas. - **Celebrate Diversity and Inclusion:** We embrace a diverse, inclusive environment where all voices are valued and respected. To learn more about what it’s like to work at EMARKETER check out our [careers page](https://www.emarketer.com/careers/) and [life page](https://www.linkedin.com/company/emarketer-inc/life/33872e1c-1370-485f-ba86-e31902442c55/). *If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.* *Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.*