VP of Marketing

Job description

WHAT WE DO Wagmo is a modern pet healthcare company built around how pet parents actually care for their pets. We partner with employers to provide a complete approach to pet and pet-parent wellbeing, from preventive wellness plans and emergency coverage to 24/7 pet telehealth guidance. Our purpose is to unlock every pet parent's potential to provide extraordinary care, and we do it by bringing the same intentionality to pet benefits that the best employers bring to human healthcare. Founded in 2017 and female-founded, Wagmo is headquartered in New York City and trusted by leading employers nationwide. WHAT’S IMPORTANT TO US Our mission shapes everything we build and how we work together. We take fearless ownership of outcomes, collaborate with radical candor, and are always driven by the customers and pet parents who trust us. We think critically, follow through relentlessly, and find the extra 10% that turns good work into exceptional work. We keep it weird because the obvious answer is rarely the most interesting one. Our values aren't aspirational - we interview for them and hold each other accountable to them. If what you've read so far resonates with you and you want to be part of a team where every person makes the company meaningfully better, we'd love to hear from you. ABOUT THE ROLE Wagmo is hiring a VP of Marketing to lead the next phase of the company’s brand and growth evolution. This is a foundational leadership role for a strategic, brand-led marketer who understands how to build enduring consumer brands while also driving meaningful business outcomes across a complex B2B2C ecosystem. Wagmo is redefining what pet healthcare can look like. As we more meaningfully connect the dots across the pet parenting journey, we see an opportunity to build a category-defining brand that pet parents trust, employers value, and partners want to align with. Long-term growth will come not just from what we sell. It will come from building trust, emotional resonance, cultural relevance, and a brand people actively choose, remember, and advocate for. This leader will be responsible for shaping how Wagmo shows up in the world: defining the company’s narrative, building integrated marketing systems across audiences, and creating a cohesive brand experience across employers, brokers, and pet parents alike. The ideal candidate pairs strong strategic instincts with operational rigor, balancing long-term brand building with near-term business impact. This person deeply understands how brand marketing and performance marketing work together. While sales enablement and B2B marketing infrastructure will be important early priorities, this role extends well beyond pipeline generation. Success will require building an integrated marketing ecosystem that strengthens Wagmo's brand, creates consumer demand, deepens customer engagement, loyalty and advocacy, and ensures marketing's contribution to revenue is both measurable and accountable. This person is a modern marketer who knows how to leverage AI, marketing technology, automation, and data to increase efficiency, improve decision-making, and maximize impact. Resourceful and hands-on, they know how to accomplish more with less while thoughtfully investing in the areas that matter most. Reporting to the CEO, you will set the marketing vision, build the team to deliver on it, and help shape Wagmo's position in the evolving pet healthcare landscape. This is a hybrid role based in NYC. Candidates must be willing and able to work in-office three days per week. CORE RESPONSIBILITIES LEAD WAGMO’S BRAND & NARRATIVE STRATEGY - Define and architect the category of pet healthcare, establishing Wagmo as the definitive standard in the pet healthcare and benefits landscape. - Build a differentiated, emotionally resonant brand narrative across employers, brokers, and pet parents - Translate product differentiation into clear, compelling value propositions that the market understands and remembers - Develop cohesive messaging systems and audience frameworks that scale across the full funnel - Ensure consistency across all customer touchpoints and channels BUILD AN INTEGRATED BRAND & GROWTH ECOSYSTEM Overall - Develop and lead an integrated marketing strategy spanning brand, communications, PR, partnerships, social, content, influencer/creator marketing, lifecycle marketing, demand generation, and sales enablement - Build, scale, and nurture the internal and external capabilities required to execute that vision, including team development, agency management, organizational design, and strategic resource allocation - Evaluate and scale paid, owned, and earned channels to drive efficient growth while maintaining a strong and differentiated brand presence Brand - Build a modern content, communications, and thought leadership engine that strengthens Wagmo's visibility, credibility, and relevance in market - Identify opportunities to increase awareness, cultural relevance, and brand affinity through integrated campaigns, partnerships, PR, creator programs, and community-building initiatives - Build campaigns and storytelling systems that create both short-term business impact and long-term brand equity - Ensure brand and performance marketing operate as a connected ecosystem, balancing long-term brand building with measurable business outcomes Growth - Develop scalable demand generation and acquisition strategies, through the team you hire and build, that drive employer pipeline growth, broker engagement, and pet parent enrollment - Optimize lifecycle marketing programs that strengthen engagement, increase retention, and maximize customer lifetime value - Leverage customer insights, market intelligence, and performance data to continuously refine targeting, messaging, channel strategy, and investment decisions - Establish a rigorous measurement framework that balances brand health, pipeline performance, customer acquisition, retention, and revenue impact - Establish clear linkage between marketing efforts and revenue outcomes, including shared MQL and SQL definitions and marketing attribution that holds up under scrutiny STRENGTHEN THE B2B GO-TO-MARKET FUNCTION - Partner closely with Sales and Customer Success to improve enablement materials, enrollment support, and go-to-market alignment - Translate brand strategy into practical and repeatable tools that support employer acquisition, broker relationships, and retention - Translate pet parent engagement, utilization data, and brand love into proof points that accelerate B2B sales BUILD THE MARKETING ORGANIZATION - Create alignment across marketing, product, customer success, leadership, and external partners - Build scalable processes, operating rhythms, and feedback loops across the organization - Assess which capabilities should be built internally versus through external partners/agencies - Hire and lead a high-performing, integrated marketing team - Lead as a player-coach, remaining close to the work while building the team and infrastructure needed to scale - Build a modern, efficient marketing organization by strategically leveraging AI, MarTech, automation, and external partners to maximize impact, prioritize the highest-value opportunities, and drive outsized results with limited resources WHAT YOU'LL NEED TO BE SUCCESSFUL - A brand-led marketing leader who understands how to connect storytelling, culture, and community to measurable business outcomes - Deeply fluent across modern marketing disciplines, including brand strategy, PR/comms, partnerships, social/content, creator ecosystems, lifecycle marketing, product marketing and demand generation. You don’t need to have done it all before, but you need to have seen it done excellently and know how to manage a high performing team across all aspects of the marketing org. - Experienced building brands in crowded or highly competitive categories where differentiation requires more than product features alone - A background across B2B and B2C, or in multi-sided and marketplace businesses, with a track record of building cohesive narratives that translate across enterprise buyers, channel partners, and end consumers - Strong cross-functional operator who can influence leadership teams and unify organizations - Builder mentality with experience operating in resource-constrained environments without inherited infrastructure–you ship fast, you are comfortable being both strategic and hands-on, and you build systems that outlast your tenure - A real track record of hiring strong talent, ideally including a great demand generation or growth hire. You are a talent magnet who builds teams people want to join - Experience using AI to enhance creative development, content production, processes and team efficiency - Willingness and ability to work onsite in NYC at least three days per week WHY CONSIDER THIS ROLE? - Pet spending in the U.S. has reached $200 billion and the category is still early in its lifecycle. Wagmo is building the platform to lead it. This is a rare chance to join at a moment when the work you do today shapes what the industry looks like tomorrow. - Wagmo is a female-founded, Inc. 5000 recognized company where performance matters more than pedigree. We are growing fast, building something that matters, and there is real ownership equity in that journey. - The team is exceptionally smart, curious, and kind, led by transparent and low-ego leadership. We take the work seriously and never take ourselves too seriously. This is not a traditional 9-to-5 job. It asks for real dedication and impact, and gives you genuine flexibility and autonomy in return. KEY BENEFITS - Comprehensive health, vision, and dental coverage - HSA/FSA - 401(k) retirement planning with employer matching - Unlimited paid time off - Annual company holidays - Additional company-wide recharge days off - 12 weeks parental leave - Company paid Wagmo pet wellness and insurance plans - Annual fully-paid company-wide retreat - Dog-friendly office - Catered lunches