VP, Social & Audience Growth

Job description

Job Description We are seeking a highly strategic and forward-thinking leader to serve as VP, Social & Audience Growth. This role will define how our brand and titles reach and grow audiences across social platforms and the broader digital ecosystem. The primary focus of this role is twofold: bringing deep expertise in social platforms and leading the expansion of our reach beyond owned channels. This includes developing platform-native strategies, unlocking new distribution opportunities, and building partnerships that drive visibility, engagement, and audience growth. This leader will serve as the organization’s expert on social platforms, audience behavior, and digital distribution, helping shape how our campaigns connect with audiences in an increasingly platform-driven world. Social Platform Expertise Serve as the internal expert on social platforms (TikTok, Instagram, YouTube, emerging platforms), including algorithms, content formats, and audience behavior Define platform-specific strategies that maximize reach, engagement, and cultural relevance Guide teams on how to create content that performs natively within each platform Audience Growth & Distribution Lead strategies to expand reach beyond owned channels through creators, partnerships, platform initiatives, and new distribution tactics Identify and execute opportunities to drive audience growth across both organic and paid ecosystems Develop approaches that increase discoverability and visibility for our titles and brand Partnerships & Ecosystem Development Build and manage relationships with key platform partners, creators, and external collaborators Identify opportunities for co-marketing, platform amplification, and cultural moments that extend reach Leverage partnerships to unlock new audiences and drive scale Social & Digital Strategy Leadership Oversee social marketing across campaigns, ensuring alignment with overall campaign strategy while driving platform-native execution Evolve social from a content channel into a growth and distribution engine Integrate organic, paid, and influencer strategies into a cohesive approach Innovation & Experimentation Drive a culture of testing and experimentation across platforms and formats Identify emerging trends, tools, and technologies and translate them into actionable strategies Continuously evolve how the organization uses social and digital to reach audiences Creative Strategy for Platforms Partner with campaign and creative teams to develop platform-first creative strategies Ensure creative is optimized for performance, shareability, and cultural relevance Guide the development of content that is designed for distribution, not just publication Cross-Functional Leadership Partner with campaign marketing, media, brand, and growth marketing teams to align strategies and maximize impact Provide guidance on how social and digital efforts support broader campaign goals Act as a key voice in shaping how campaigns are distributed and scaled Team Leadership Lead and develop a high-performing social and digital team Establish clear priorities, workflows, and success metrics focused on reach and growth Foster a culture of innovation, accountability, and continuous improvement Qualifications & Experience 10+ years of experience in social, digital, or platform-focused marketing Deep, hands-on expertise with major social platforms and how content scales within them. Proven track record of expanding reach and growing audiences beyond owned channels Experience working with creators, influencers, and platform partners Strong understanding of digital ecosystems, platform dynamics, and audience behavior Experience leading teams and driving cross-functional collaboration Ability to operate both strategically and hands-on in a fast-paced environment What Success Looks Like Significant increase in reach and visibility beyond owned channels Social platforms operate as a true distribution and growth engine Strong partnerships with platforms and creators drive audience expansion Campaigns are built with platform-first thinking and distribution in mind The organization becomes more innovative and effective in how it reaches audiences. Compensation $220,000 - $260,000. About STARZ STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app. Our Benefits Full Coverage – Medical, Vision, and Dental Annual discretionary bonus and merit increase Work/Life Balance – generous sick days, vacation days, holidays, and wellness days 401(k) company matching Tuition Reimbursement (up to graduate degree) EEO Statement Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.