Wavemaker: Senior Associate, Media - Cairo

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

The Senior Associate, Media, will lead the development and execution of digital media strategies to enhance the client’s online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for our clients. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility. 

• Analyze market trends and user data to inform strategy and make data-driven decisions. 

• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising. 

• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking. 

• Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads. 

• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions. 

• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities. 

• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI. 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Bachelor’s degree in marketing, Communications, Digital Media, or a related field. 
• Minimum of 1 year of experience in digital media, marketing, or a related role. 
• Proven experience with digital media platforms, content creation, and campaign management. 
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights). 
• Excellent communication, organizational, and analytical skills. 
• Ability to lead projects, manage multiple tasks, and meet deadlines.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.