Web Analytics Analyst

Position Details: Role: Web Analytics Analyst Location: East Moline, IL 61244 Duration: 24 Months Long Term Contract Job Description: · Manager is in need of a Web Analytics Analyst · This position will independently research and elevate web analytics trends and insights. · In addition, the position will apply analytical rigor to content optimization and content personalization execution. · Expert-level experience with Adobe Analytics tools including Sitecatalyst, Report Builder, Adhoc Reporting (Client). · Excellent data visualization skills. · Tool specialization includes Excel, Tableau, Data Warehouse. · Strong experience in communicating data relevance to business stakeholders · Strong experience with Adobe Target Standard or similar AB Testing tools. · Proven ability to independently translate web analytic trends into content targeting and personalization opportunities. · Educational background in statistics/mathematics and/or marketing. · Work experience in Content Strategy, SEO, CRM, Digital Marketing, E-business. · Prior experience with a global website serving a wide array of customer segments. · Manages all regional market intelligence (MI) activities, providing insights and MI information as required. · Ensures the necessary expertise in market intelligence is available to identify and analyze market trends which might have important implications for our business. · This position will feed MI to the relevant clients – especially strategic and tactical marketing. · Coordinates the efforts of monitoring industry trends, external factors, market share, and sales data to identify business opportunities. · Gathers, monitors and summarizes economic data and information related to the farm equipment market. · Manages complex market studies including continuous and ad hoc, primary and secondary, and qualitative and quantitative research methodologies. · Communicates and reports on the key economic factors impacting the farm equipment business and the risks surrounding those factors. · Prepares briefs, reports and presentations that communicate key findings and proposed recommendations to management. · Reviews academic impact studies and analyzes potential implications for the company. · Develops a network with universities and public/private research institutes. · Participates in the development and growth of supporting Communities of Practice (COP). 3 - 5 Years of experience and a Bachelors Degree All your information will be kept confidential according to EEO guidelines. Mindlance is a national recruiting company which partners with many of the leading employers in IT, financial services, engineering, semiconductor, clinical and pharmaceutical domains. You can learn more about us at .