Web Marketing Specialist

Job description

Are you a web marketer who enjoys improving digital experiences, building efficient systems, and turning complex products into clear, high-performing web journeys? Join Chainstack and help make our website a stronger growth engine for Web3 infrastructure. About us Chainstack powers global blockchain applications across fintech, DeFi, wallets, custodians, analytics, and everything in between. Teams cut time-to-market, cost, and risk with one platform for nodes in the cloud, offered through preferred service providers, or self-hosted. Standardized node management puts reliability on autopilot and keeps performance predictable, giving operators control and transparency while developers get a consistent way to build and scale. About the role We are looking for a Web Marketing Specialist to own the performance, structure, and continuous improvement of and related company web projects. This role goes beyond maintaining pages. You will help turn the website into a growth engine by working closely with SEO and answer engine optimization (AEO), content, product marketing, and design to drive traffic, conversions, and pipeline. Responsibilities Own and improve Chainstack’s marketing website and conversion-focused web surfaces across product, campaign, partner, search engine optimization (SEO), and AEO initiatives. Produce and repurpose technical marketing content across the blog, social media, Medium, newsletters, ads, and community channels. Create AI-augmented workflows that reduce manual marketing work in content production, web publishing, campaign setup, reporting, and customer research. Analyze on-site user behavior with tools such as Google Analytics 4 (GA4), PostHog, and heatmaps to identify conversion bottlenecks and drive conversion rate optimization (CRO) experiments. Coordinate with content, design, and product marketing to ensure new content and features are published and structured correctly. Manage internal linking, redirects, and information architecture as the site scales. Requirements 3+ years of experience in web marketing, web development, growth marketing, technical marketing, or a related role. Hands-on experience with WordPress, PHP, HTML, CSS, JavaScript, and modern web publishing workflows. Strong AI-native workflow with daily use of large language models (LLMs), coding agents, research agents, and automation tools. Ability to write, edit, and package technical content for developer or infrastructure audiences. Good understanding of SEO, AEO, analytics, conversion tracking, campaign performance, and marketing funnels. Comfort with paid and organic channels, including Google Ads, LinkedIn, X, Medium, newsletters, and community distribution. Ability to understand technical Web3 infrastructure topics such as remote procedure calls (RPCs), nodes, APIs, wallets, indexing, validators, staking, and self-hosted infrastructure. Strong English communication, sharp judgment, high ownership, and a strong bias toward shipping measurable work. Nice to have Experience marketing developer tools, Web3 infrastructure, cloud infrastructure, APIs, or software-as-a-service (SaaS) platforms. Experience planning and running CRO experiments across landing pages, campaign pages, and product-led web journeys. Experience building AI agents, scripts, internal tools, or programmatic marketing workflows. Familiarity with GitHub, HubSpot, Metabase, Notion, YouTrack, Google Search Console, Ahrefs, Semrush, or similar tools. Basic design judgment and experience working in Figma or a similar design tool. What we offer Competitive salary in USD - Fair, transparent compensation based on experience and impact. Stock options - Share in Chainstack's growth and long-term success. AI-first environment - Use AI to reduce repetitive work and focus on judgment and shipping. Cutting-edge tech stack - Work with modern infrastructure and stay close to Web3 innovation. Flat structure, no bureaucracy - Take ownership, move fast, and make decisions with real impact. Flexible schedule - Work when you are most productive and maintain balance. Global, fast-growing market - Build in a rapidly evolving industry with real customer demand. Diverse, multinational team - Collaborate with people across countries, backgrounds, and functions. Ready to take your career to the next level? Apply now.