Web Strategist

Position Overview

As a strategist at Webstacks, you will both collaborate on and lead a diverse range of website projects with B2B tech clients ranging from newly-funded startups to international enterprises. From initial discovery through successful launch, you will work closely with our lead strategist, project managers, designers, and developers to plan and execute the best websites in high-growth tech. You will be instrumental in guiding the strategic direction of projects, ensuring that they align with client objectives and end-user priorities. You love working with both people and data to understand how businesses operate, what they’re trying to accomplish, and how their web presence can help them get there. You have deep experience with websites and digital marketing; you may have started as an SME or a digital generalist, but today you have a good balance in your understanding of technical functionality and content-driven user experience. Most importantly, you value working in an ego-free environment with a team of SMEs who love to learn, experiment, and grow together.

Details of the role

• Type of Work: Full-time
• Location: United States (ideally in San Diego, California!)
• Salary: $70,000 - $90,000

High-Level Responsibilities

• Work closely with our lead strategist to build a robust, high-functioning strategy department serving both website projects and retainers.
• Own project strategy for assigned clients, ensuring strategic alignment with client goals and project scope while cultivating strong partnerships with clients.
• Create project plans designed around client business goals based on qualitative and quantitative data as well as input from other team SMEs; provide timely strategic input to design, development, and project management.
• Identify opportunities and keep track of potential post-launch scope to pave the way for a seamless transition into retainer projects.
• Take part in cross-functional efforts to define the strategy services we offer and how we deliver them.
• Uphold high standards of quality, ensuring both creative and technical outputs meet or exceed client expectations and industry best practices.

The Day to Day

• Hold in-depth stakeholder interviews with client leadership to identify business goals and constraints as well as end-user priorities to plan for a seamless visitor-centric web experience.
• Conduct detailed website performance, content, and competitor research to produce insightful, actionable recommendations and polished client-facing reports.
• Work closely with clients to define information architecture and user journeys using tools like ScreamingFrog, Google Analytics, Hotjar, Slickplan, and Figma.
• Flag potential issues with project managers, collaborate with design and dev teams, communicate with clients, and step in when needed to help keep things moving on projects.

Experience & Qualifications

• 3+ years of experience in defining website strategies, preferably for a wide range of web project including full-scale redesigns, tech stack migrations, and bespoke web solutions.
• Strong understanding of web principles, methodologies, and software; a personal interest in staying up to date on the latest tools and techniques in web design, UI/UX, and related disciplines.
• Demonstrated ability in strategic planning, analytical thinking, and problem-solving; experience making strategic decisions and maintaining project momentum with variable resources in high-stress situations involving multiple stakeholders.
• Excellent interpersonal and communication skills, with a proven track record of building cross-functional partnerships to drive project success.
• Self-motivated attitude with the a to thrive in a dynamic environment, adapting to real-time changes in project scopes, processes, and resource allocations.

The best parts of this job

• You’re in control of your schedule. At Webstacks, we recognize you’re human. Meet your deadlines, ensure your talented team and your clients are equipped to succeed, and be prepared for your meetings. You are not destined for a desk 9-5… all we ask is that you produce, develop, and succeed!
• Culture. Culture. Culture. Ego? At Webstacks, we’ve never heard of it! We are all on the same mission: progress both as a cohesive unit as a company and have a true desire to see the best in our teammates both personally and professionally.
• Live and breathe on the cutting edge. At Webstacks, you have the opportunity to work daily with some of the best minds in the tech space. You’ll be at the cutting edge of website development and design, working with the fastest-growing site building frameworks and design tools on the market.

The worst parts of this job

• Wearing many hats is challenging. As a strategist, you are at the epicenter of website projects at Webstacks. Many other team members will rely on your input to do their best work, and you’ll be handling multiple projects while helping to optimize our workflows. You’ll want to be the type of person who thrives under pressure and can balance competing priorities.
• You’ll have to be the “big shoulders.” Strategists are often in the position of fielding client needs and requests, sometimes with incomplete information or an emotional point of contact. We also advocate for the clients with our internal teams, which can involve pushing back or finding creative solutions. It’s our job to protect our process and the team’s bandwidth as well as deliver an elite customer experience.
• Delivering difficult news. On the team, we empathize deeply with our customers. It’s what makes delivering those moments of delight so delightful. At the same time, we sometimes have to convey difficult news that something isn’t possible or supported at this time, and it can be challenging to disappoint our eager, loyal, and thriving customer base.

Benefits and Perks

• Unlimited vacation policy
• Health, dental, and vision insurance
• Matched 401(k)
• Macbook
• Constant growth and learning opportunities
• Work-life balance
• An energetic, motivating and fun culture that we can't wait for you to be apart of!