Whatsapp & Influencer Marketing Specialist (Singapore market)

Job Summary:

We are seeking a Singapore Whatsapp & Influencer Marketing Specialist to support and execute our social and influencer strategy focused on the Singapore market, with a strong emphasis on WhatsApp channel management and local influencer partnerships. This role can be based in either Tokyo or Seoul with a hybrid work model.

In this role you will be responsible for driving brand awareness, engagement, and community growth through WhatsApp marketing and influencer activations tailored to the Singapore audience. We are looking for a hands-on executor who thrives in a fast-paced environment, understands the Singapore digital landscape, and can translate local market insights into impactful campaigns.

In this role, you will lead cross-functional alignment by collaborating closely with internal stakeholders, agency partners, and creators to deliver measurable business results while maintaining alignment with global brand standards.

Job Expectations:

• Execute social media and influencer marketing strategies for the Singapore market in alignment with regional and global brand objectives
• Manage and grow iHerb's WhatsApp channel presence in Singapore, including content planning, community management, and audience engagement
• Develop and maintain WhatsApp broadcast lists, group strategies, and messaging cadences to drive customer retention and conversion
• Identify, vet, and onboard local influencers across relevant tiers (macro, mid, micro, affiliate) suited to the Singapore market
• Coordinate end-to-end influencer campaign execution including briefing, content review, posting schedules, and performance tracking
• Support the development of localized content that resonates with Singapore audiences while maintaining global brand consistency
• Monitor campaign performance and compile regular reporting on key metrics including reach, engagement, conversion, and ROI
• Translate analytics and performance data into actionable insights and optimization recommendations
• Partner with internal teams including Performance Marketing, E-commerce, and Creative to support integrated campaign execution
• Stay current on Singapore social media trends, platform updates, and emerging creator and messaging channel opportunities
• Support agency partners operating in the Singapore market, ensuring alignment with campaign goals and brand standards
• Assist in identifying growth opportunities and provide market-level input to support broader APAC strategy

Knowledge, Skills and Abilities:

Required:

• Hands-on experience executing social media and/or influencer marketing campaigns, ideally with Singapore market focus
• Working knowledge of WhatsApp Business and messaging channel best practices for brand marketing
• Strong understanding of the Singapore social media ecosystem, including relevant local platforms and content trends
• Experience coordinating with influencers or creator partners, including outreach, briefing, and performance tracking
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously
• Analytical mindset with comfort using data to measure campaign performance and identify optimization opportunities
• Strong written and verbal communication skills
• Collaborative team player with the ability to work cross-functionally across time zones
• Passion for social media, influencer culture, and the health and wellness category
• This role is based in Tokyo, Japan or Seoul, South Korea (Hybrid)
• Fluent in English and Mandarin required; proficiency in additional languages such as Malay or Tamil is a plus

Experience Requirements:

Generally requires a minimum of 2 to 5 years of experience in social media and/or influencer marketing, with preference for candidates with experience in the Singapore or broader APAC market.

Education Requirements:

Bachelor's degree in Marketing or equivalent professional experience require

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.