WPP Media: Copywriter (Arabic & English)- Egypt

Role Summary and Impact

We are looking for a creative and detail-oriented Arabic-first Copywriter with strong English capabilities to join our team. You will primarily be responsible for crafting compelling Arabic content across multiple platforms, while also supporting English copy when needed. Your role will focus on bringing brands to life through impactful storytelling, sharp messaging, and culturally relevant communication.

• Develop creative Arabic copy (primary focus) for social media, campaigns, websites, and digital ads

• Support in writing and adapting English copy when required

• Translate brand strategies into engaging, on-tone messaging in both Arabic and English

• Collaborate with designers, strategists, and account managers to deliver integrated campaigns

• Adapt copy across different formats (captions, text on visuals, scripts, headlines, etc.)

• Ensure consistency in tone of voice and brand identity across both languages

• Stay up to date with trends, cultural insights, and platform best practices

• Proofread and edit content to maintain high linguistic and creative standards

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Native or fluent Arabic speaker (must) with exceptional writing skills

• Strong command of English writing (good to very good level)

• Strong understanding of Arabic dialects (especially Egyptian dialect is a plus)

• 2–4 years of experience in copywriting (agency experience preferred)

• Ability to write in different tones: witty, emotional, informative, and sales-driven

• Familiarity with social media trends and digital content formats

• Strong attention to detail and ability to meet deadlines

• Comfortable working on bilingual content when needed

• Experience in scriptwriting for reels, ads, or video content

• Background in marketing, communications, or advertising

• Ability to contribute to creative concepts and campaign ideation

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.