WPP Media | Senior Digital Planning Specialist (Investment), Japan

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Brief Description

As an OOH Planner/Buyer, you will be responsible for both the strategic planning and execution of out-of-home (OOH) media campaigns, including media buying and related logistics.

In this role, you will work across both the demand side—supporting agency planners—and the supply side—building strong relationships with key OOH media owners and vendors. As WPP Media continues to strengthen its digital capabilities, we are also looking to reinvigorate our offline media expertise, particularly in OOH, which is regaining client attention as brands seek stronger cross-channel synergy between online and offline media.

With two established OOH leaders already in place, this role is intended to add capacity and help support the wider agency network.

Location

Tokyo, Japan

Position

WPP Media (Investment) | Digital Planner/Buyer

Reporting to

Ken Omori, Vice President, Investment and OOH Lead

3 Best Things About This Job

• Blue-chip global clients
  Work on projects for premium international brands such as Google, Uber, Dell, Airbnb, and IKEA.

• Young, international team
  Join a dynamic, diverse, and collaborative working environment.

• Career development
  Start with an digital-focused role, with opportunities to grow into broader marketing capabilities and build a career as an international marketing professional.

Measures of Success

In 3 Months

• Build strong working relationships with key internal and external stakeholders.
• Learn the day-to-day requirements of your role and identify opportunities for process improvement.
• Be able to propose, defend, and execute digital media strategies and plans that respond effectively to client briefs.

In 6 Months

• Contribute to the improvement of digital media planning and buying processes across assigned projects.
• Master proprietary and syndicated planning tools, including programmatic media tools where relevant.
• Build strong working relationships with key media owners and vendors.

In 12 Months

• Work collaboratively with internal teams such as Client Leadership and Strategy to develop strong integrated media campaign case studies.
• Begin developing and implementing innovative digital solutions.

Responsibilities

• Create digital media strategies and campaign plans to support agency planners.
• Build trusted relationships with agency planners by demonstrating strong OOH expertise and professionalism.
• Maintain strong relationships with all digital media owners and vendors.
• Manage campaign implementation, optimization, and reporting.
• Participate in new business pitches as an digital specialist.
• Develop and promote WPP Media’s unique digital offerings and solutions to help generate new business and profit.

Qualifications

• Good understanding of digital media.
• Fluency in Japanese.
• Strong verbal and written English communication skills preferred.
• Proficiency in MS Office, especially Excel and PowerPoint.
• Strong analytical and numerical skills.
• Client service mindset and strong interpersonal skills.
• Excellent project management skills.
• Ability to work independently with minimal supervision.
• Energetic team player with the ability to work well under pressure.

About WPP Media

As part of WPP, the world’s largest marketing communications group, WPP Media holds leading market positions across regions including North and South America, Europe, the Middle East and Africa, Southeast Asia, and Oceania.

Our strong partnerships with major multinational brands, as well as global media platforms such as Google, Amazon, and Meta, make us highly competitive in the Japanese market.

WPP Japan offers full-service capabilities across branding, creative, PR, media, research, and data management. With support from our global network and strong local expertise, we aim to accelerate growth and attract not only international brands but also top-tier Japanese clients such as Unicharm and Mazda.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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