WPP Media | Senior Media Planner (EM), Japan

wpp

Tokyo, Japan · Tokyo · Japan

Posted Mar 25, 2026

Other
Hybrid
Media

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Job description

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Senior Planner

About the Role:

We are seeking a highly motivated Senior Planner to join our team working on a key global client. In this role, you will be a key contributor to the development and execution of impactful, locally relevant campaigns that drive business growth and enhance the client’s brand presence in the Japanese market. You will work closely with the Planning Director, the broader team, and external agency partners to translate client briefs into actionable plans, leveraging data-driven insights, your understanding of Japanese consumers, media channels and cultural nuances. This role offers an exciting opportunity to shape a major brand’s presence in one of the world’s most sophisticated and unique markets, working within a global network.

Some things we’d like you to do:

Strategic Media Planning: Translate client objectives and strategies into actionable, highly effective, and integrated local media plans for the Japanese market, covering digital, traditional, and emerging media channels.
Client Relationship Management: Act as a primary planning contact for local client stakeholders, presenting plans, insights, and performance analysis with clarity and conviction.
Cross-Functional Collaboration: Work seamlessly with internal (e.g. AdOps, Investment) and external teams and partners (e.g. Creative), to ensure integrated and consistent campaign delivery.
Tools & systems adoption: Become an expert in WPP proprietary and syndicated tools and AI solutions, and use them to inform decisions and support day-to-day operations.
Campaign Management & Optimization: Work closely with AdOps to oversee the implementation and in-flight optimization of media campaigns, ensuring they meet client KPIs.
Innovation & Media Best Practices: Stay abreast of the latest media innovations, ad tech advancements, and industry best practices in Japan and globally, applying them to enhance client campaigns.
Mentorship & Development: Contribute to the growth of junior planners by sharing knowledge, providing guidance, and fostering a collaborative learning environment.

A bit about yourself:

3+ years of experience in a planning or strategy background
A passion for innovation and creating market-leading campaigns and activations
Proven experience with Japanese media market, as well as global platforms
Numerate and highly analytical with attention to detail
Genuine passion to grow, learn and adopt new technologies such as AI
Collaborator who can work with cross-functional teams and external agencies
Strong organisational skills, capable of multitasking
Bilingual preferred; Japanese and English

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.