Hammer Media is the digital media company behind Caleb Hammer and his YouTube channels, including the hit show Financial Audit.In just three years, we’ve grown to 3.5+ million subscribers and over 4 billion views, making Financial Audit one of the fastest-growing personal finance shows on the internet. Our content breaks down real financial situations, helping millions of people better understand their money and make smarter financial decisions. We’ve built an entire ecosystem around financial literacy—combining engaging media, real financial stories, and practical tools that help people create lasting change in their financial lives.As we continue to grow, Hammer Media is expanding into new shows and formats, reaching wider audiences and creating more ways to educate.About the RoleHammer Media is looking for a YouTube Strategist & Retention Lead to help maximize the performance of Financial Audit, a long-form, unscripted YouTube series combining interviews, reality television, storytelling, and personal finance. This role is responsible for increasing audience retention, watch time, and overall channel growth by identifying what keeps viewers engaged and turning those insights into repeatable strategies.You'll work closely with producers, editors, thumbnail designers, and channel leadership to optimize every stage of the viewer journey—from title and thumbnail through the final seconds of every episode. You'll analyze performance, identify trends, test new ideas, and continuously improve our content strategy for Financial Audit. Your work will directly impact guest selection and episode premise, episode structure, storytelling, as well as rough cuts and fine cuts. If you obsess over audience behavior, love digging into analytics, and can confidently explain why a video succeeded or failed, this role is for you.What You’ll Do: Help manage content and strategy for Financial Audit Analyze YouTube data including audience retention graphs, watch time, AVD, and engagement metrics to identify opportunities for improvementReview every published video and provide actionable feedback to producers and editorsIdentify where viewers drop off and recommend changes to pacing, storytelling, editing, scripting, graphics, music, and structureDevelop best practices for hooks, intros, transitions, pattern interrupts, and end-of-video retentionCollaborate with editors throughout post-production to maximize audience engagementAnalyze title and thumbnail performanceBuild dashboards and recurring reports that highlight key performance metrics and insightsPresent findings and recommendations to leadership and creative teamsHelp establish repeatable frameworks and playbooks that improve performance across every channelStay current on YouTube algorithm changes, platform updates, and emerging best practicesRequirementsYou live and breathe YouTube content. You have experience growing YouTube channels or optimizing long-form digital contentDeep understanding of YouTube Analytics and the metrics that drive channel growthStrong ability to interpret retention curves and identify why viewers leaveYou know how to improve watch time and average view duration through data-driven decisionsExcellent analytical and problem-solving skillsStrong understanding of storytelling, pacing, editing, and audience psychologyExperience creating reports and communicating insights clearly to both creative and business stakeholdersSelf-starter who takes ownership and thrives in a fast-paced environmentBenefitsWe are an in-office team (we have offices in East Austin and Dallas) because we believe the best ideas happen when we’re in the same room. Our culture is high-energy, collaborative, and focused on radical accountability.Awesome Office & Team: Work remotely or work from our East Austin or Dallas office with a stocked snack bar, catered lunches, and a team that actually likes spending time togetherUnlimited PTO: We trust you to manage your time and your resultsHealth & Wealth: 100% coverage for employee health, dental, and vision, plus a 401(k) with a company matchLunch & Events: Lunch stipend and quarterly team-building activities (we go big on our events)Pet-friendly: There’s a good chance you’ll be greeted by a few wagging tails when you walk through the door
Hammer Media is the digital media company behind Caleb Hammer and his YouTube channels, including the hit show Financial Audit.
In just three years, we’ve grown to 3.5+ million subscribers and over 4 billion views, making Financial Audit one of the fastest-growing personal finance shows on the internet. Our content breaks down real financial situations, helping millions of people better understand their money and make smarter financial decisions. We’ve built an entire ecosystem around financial literacy—combining engaging media, real financial stories, and practical tools that help people create lasting change in their financial lives.
As we continue to grow, Hammer Media is expanding into new shows and formats, reaching wider audiences and creating more ways to educate.
About the Role
Hammer Media is looking for a YouTube Strategist & Retention Lead to help maximize the performance of Financial Audit, a long-form, unscripted YouTube series combining interviews, reality television, storytelling, and personal finance. This role is responsible for increasing audience retention, watch time, and overall channel growth by identifying what keeps viewers engaged and turning those insights into repeatable strategies.
You'll work closely with producers, editors, thumbnail designers, and channel leadership to optimize every stage of the viewer journey—from title and thumbnail through the final seconds of every episode. You'll analyze performance, identify trends, test new ideas, and continuously improve our content strategy for Financial Audit. Your work will directly impact guest selection and episode premise, episode structure, storytelling, as well as rough cuts and fine cuts.
If you obsess over audience behavior, love digging into analytics, and can confidently explain why a video succeeded or failed, this role is for you.
What You’ll Do:
- Help manage content and strategy for Financial Audit
- Analyze YouTube data including audience retention graphs, watch time, AVD, and engagement metrics to identify opportunities for improvement
- Review every published video and provide actionable feedback to producers and editors
- Identify where viewers drop off and recommend changes to pacing, storytelling, editing, scripting, graphics, music, and structure
- Develop best practices for hooks, intros, transitions, pattern interrupts, and end-of-video retention
- Collaborate with editors throughout post-production to maximize audience engagement
- Analyze title and thumbnail performance
- Build dashboards and recurring reports that highlight key performance metrics and insights
- Present findings and recommendations to leadership and creative teams
- Help establish repeatable frameworks and playbooks that improve performance across every channel
- Stay current on YouTube algorithm changes, platform updates, and emerging best practices
Requirements
- You live and breathe YouTube content. You have experience growing YouTube channels or optimizing long-form digital content
- Deep understanding of YouTube Analytics and the metrics that drive channel growth
- Strong ability to interpret retention curves and identify why viewers leave
- You know how to improve watch time and average view duration through data-driven decisions
- Excellent analytical and problem-solving skills
- Strong understanding of storytelling, pacing, editing, and audience psychology
- Experience creating reports and communicating insights clearly to both creative and business stakeholders
- Self-starter who takes ownership and thrives in a fast-paced environment
Benefits
We are an in-office team (we have offices in East Austin and Dallas) because we believe the best ideas happen when we’re in the same room. Our culture is high-energy, collaborative, and focused on radical accountability.
- Awesome Office & Team: Work remotely or work from our East Austin or Dallas office with a stocked snack bar, catered lunches, and a team that actually likes spending time together
- Unlimited PTO: We trust you to manage your time and your results
- Health & Wealth: 100% coverage for employee health, dental, and vision, plus a 401(k) with a company match
- Lunch & Events: Lunch stipend and quarterly team-building activities (we go big on our events)
- Pet-friendly: There’s a good chance you’ll be greeted by a few wagging tails when you walk through the door
Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.In just three years, we’ve built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views!Our mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools. By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future.Join us as we build the ultimate ecosystem for financial literacy and long-term growth.
Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.
In just three years, we’ve built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views!
Our mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools. By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future.
Join us as we build the ultimate ecosystem for financial literacy and long-term growth.
