Associate Vice President, Influencer Marketing

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Overview:

We are seeking a highly analytical and commercially driven Pricing & Analytics Head to build the science, structure, and rigor behind influencer marketing investments. This role will be responsible for developing data‑led pricing frameworks, influencer economics models, and advanced performance analytics to drive efficiency, ROI, and scalability. The individual will combine deep analytical expertise with strong business acumen to support strategy, commercial decision‑making, and senior client conversations.

Essential Duties and Responsibilities:

• Build and own standardized, data‑driven influencer pricing frameworks across platforms, influencer tiers, and campaign objectives.

• Develop influencer rate benchmarking models using historical performance data, market signals, and category norms.

• Conduct in‑depth analysis of influencer campaign performance across brand, performance, and commerce objectives.

• Create ROI, efficiency, and effectiveness models to evaluate and optimize influencer investments.

• Design predictive and scenario‑based pricing models to support planning and negotiations.

• Establish robust reporting dashboards and analytics frameworks beyond vanity metrics.

• Partner closely with strategy, business, finance, and execution teams to enable data‑led decision‑making.

• Support senior‑level client discussions with clear, defensible pricing logic and analytical insights.

• Work with internal tech and product teams to evolve proprietary pricing and analytics tools.

• Standardise processes, documentation, and data hygiene across influencer pricing and measurement.

Qualifications & Skills:

• 7 - 10 years of experience in pricing, analytics, media economics, or marketing intelligence roles.

• Strong understanding of influencer marketing, digital media metrics, and performance frameworks.

• Proven experience building pricing models, benchmarks, and analytical frameworks at scale.

• High proficiency in data analysis, dashboards, and analytics tools.

• Ability to translate complex data into clear, actionable business recommendations.

• Strong commercial and financial acumen with attention to margins and efficiency.

• Excellent stakeholder management and communication skills.

• Structured, detail‑oriented mindset with a strong bias for logic and rigor.

• Comfort working in fast‑paced, matrixed environments with multiple stakeholders.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.