Digital Planning Executive

3003 - Digital Planning Executive - GCS

Role Summary and Impact

ABOUT WPP & OPENDOOR

At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. And that's why we've built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor's values are built from Amazon's own 16 Leadership Principles, and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a bright, enthusiastic, and creative individual to join our OpenDoor team as Digital Planning Executive, MGM Theatrical. This is a full-time position based in London.

This role sits within the central digital and biddable hub for MGM — a team built to lead innovation, platform governance, and scalable digital campaign delivery across global markets. The hub works closely with central data and tech teams, local activation teams, and media partners to drive consistency, shared standards, and improved performance at scale.

This is an exciting time to join the account. MGM's theatrical slate is one of the most ambitious in the industry, and this team is primarily tasked with leading central trailer and content breaks and pan-regional partnerships — bringing media-first opportunities and genuinely unique campaigns to life title by title, market by market.

The Digital Planning Executive role is perfect for someone with strong organisational skills who loves entertainment and movies, and who is eager to build their digital media career in one of the most dynamic and fast-paced corners of the industry. You will get direct exposure to clients, real relationships with key media partners, and genuine involvement in campaign ideation — all while being supported and developed by the Digital Planning Manager and Digital Lead.

This role reports into the Digital Planning Manager.

RESPONSIBILITIES

Campaign Management & Delivery

• Support the setup and trafficking of digital campaigns across paid social, programmatic, video, and display — maintaining accurate trackers, monitoring delivery, and flagging issues to the Digital Planning Manager promptly

• Work with activation and ad ops teams to implement campaign requirements, ensuring all campaigns are booked and reconciled within deadlines

• Support campaign QA and go-live processes, applying structured checks before launch and throughout delivery

Taxonomy & Technical Standards

• Support the application of campaign taxonomy standards — ensuring naming conventions, campaign structures, and tagging hierarchies are correctly applied in every setup

• Flag taxonomy inconsistencies to the Digital Planning Manager and help keep governance documentation current and accessible to all relevant teams

Media Partner Relationships

• Build working relationships with key media partners, helping to ensure campaigns launch on time and run as planned

• Support partner briefings, follow up on deliverables and timelines, and attend partner meetings to develop your understanding of their products and capabilities

Ideation & Planning Support

• Contribute recommendations and bring creative energy to campaign ideation alongside the Digital Planning Manager and Digital Lead

• Support the development of digital media plans and activation guidance, growing your understanding of how channels and central trailer and content breaks work across theatrical release cycles

Client Exposure & Communication

• Develop direct client exposure through weekly calls and campaign performance reviews, supporting the preparation of updates and reporting

• Respond to client queries accurately and in a timely manner, escalating to the Digital Planning Manager where needed

Reporting & Analytics

• Work with the analytics team to deliver timely and accurate campaign reporting — maintaining trackers and ensuring data is correctly compiled and distributed

• Develop your ability to interpret performance data and communicate what the numbers are telling you clearly

Local Market & Team Support

• Support the Digital Planning Manager in coordinating with local markets

Skills and Experience

• A genuine love of entertainment, movies, and the theatrical world — you are excited to work on a global movie slate and bring that passion to your work every day
• Strong project management and organisational skills, with exceptional attention to detail

• Curious about the digital media industry and eager to build expertise across biddable platforms, pan-regional partnerships, and campaign operations

• A can-do, proactive, and positive attitude with a real desire to grow and progress

• Enjoys being creative and thinks big — comfortable contributing recommendations and building on the thinking of others

• Comfortable working with data and developing the ability to interpret and present campaign performance clearly

• Good written and verbal communication skills, with the confidence to engage with clients and media partners

• Proficient in Microsoft Office or Google Suite, particularly Excel/Sheets for tracking and reporting

• Some media knowledge or experience is desirable — whether from a previous role, internship, or placement — but enthusiasm and attitude matter most

BONUS POINTS

• Awareness of major digital platforms — Meta Ads Manager, Google/YouTube, TikTok Ads, DV360, or similar
• Awareness of Amazon DSP (ADSP) and its application within entertainment and theatrical marketing

• Exposure to ad trafficking, campaign management tools, or ad servers

• Familiarity with WPP Open or similar workflow and project management platforms

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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