Senior Associate, Paid Social & Programmatic

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the Role – Senior Associate, Paid Social & Programmatic

We are seeking an analytical, detail-oriented, and highly motivated Senior Associate, Paid Social & Programmatic to join our activation team.

Key Responsibilities

• Programmatic Activation: Lead the setup, trafficking, day-to-day execution, and optimization of programmatic media campaigns, primarily utilizing DV360.
• Vendor Management & Coordination: Act as a key contact for external vendor partners and DSP representatives to negotiate placements, manage campaign delivery, and resolve execution challenges.
• Paid Social Support & Upskilling: Assist with campaign execution across Meta, Pinterest, and TikTok, actively engaging in ongoing training and mentorship to expand your multi-channel skill set.
• Performance Analysis & Reporting: Track, analyze, and optimize campaign pacing and performance against client KPIs, delivering clear reporting and actionable insights.
• Compliance & Regulatory Standards: Navigate strict compliance, accessibility, and regulatory guidelines associated with public sector accounts like the Ontario Government.
• Cross-Functional Collaboration: Partner closely with internal planning, activation managers, and account leads to ensure seamless campaign workflow and execution accuracy.

What We’re Looking For

• Experience: 1.5 years of hands-on experience in digital media activation (agency experience preferred).
• Platform Expertise: Strong hands-on proficiency with DV360 and vendor management workflows. Foundational knowledge of Paid Social platforms (Meta, Pinterest, TikTok) is preferred, with a strong willingness to learn and upskill.
• Core Attributes:
• High Attention to Detail: Meticulous approach to QAing campaign setups, tracking tags, budget pacing, and compliance guidelines.
• Vendor & Relationship Management: Comfortable communicating externally with vendors and publishers to drive activation success.
• Curious & Mentorship-Driven: An open mind with a desire to take advantage of team mentorship and continuous learning opportunities.
• Adaptability: Ability to pivot comfortably across different account types, from commercial tech and finance to public sector campaigns.
• Certifications: DV360, Meta, or related digital media platform certifications are a strong bonus.

Life at WPP Media and Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.