Senior Associate, Search & Social

Purpose of the Job

The Associate Account Manager is responsible for the day-to-day management of a client's paid search and social initiatives. This includes developing strategy and managing the execution of search and social marketing campaigns based on the client's business objectives.

Primary Responsibilities

• Define and manage Search campaigns for Fortune 1000 clients

• Create, manage, and execute strategic search & Ecomm plans that meet client goals

• Define a campaign strategy and deliverables plan that exceeds client expectations

• Create, present and gain client approval on insertion orders, campaign strategies and tactics

• Oversee and deliver on Account Management business processes

• Maintain positive client relationships, expectations and communications

• Forecast, generate and maximize revenue opportunities with clients

• Monitor, track, evaluate and optimize campaign performance to maximize client investment

• Scope and develop new business with companies looking to meet their marketing goals using search marketing

• Cross-functional campaign development with internal SEO & SEM teams as well as sister media agencies

• Build on an existing level of paid search expertise, and develop a reputation for innovation and efficiency

• Maintain positive client relationships, expectations, and communications with the assistance of internal resources

• Stay up to date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts

• Aid in creation of new business presentations, POVs, best practices and key process documentation

• Train and assist Account Coordinators

Knowledge and Skills

• Fluent in both French and English

• Account/client management skills and complex paid search campaigns

• High level of attention to detail and the ability to handle and prioritize multiple accounts

• Ability to interact in a professional manner and deal with clients face-to-face

• Technical and analytical mindset 

• Good to have basic knowledge of Google Analytics & Bid Management tools (SA360, Pacvue) and biddable social APIs

• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint

Education and Work Experience

• Bachelor’s degree or relevant college certificate

• Minimum of one (1) year of paid search experience and/or digital marketing account management

• Certifications in Google Ads and Facebook Business Manager

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.