About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We're looking for a Senior Analyst to own end-to-end tracking implementation across web and app properties for our client portfolio, from tagging architecture through to reporting and root-cause diagnosis when data goes wrong. This is a hands-on, technical analytics role: you'll be the person who makes sure the data clients and internal teams rely on is actually accurate.

Key Responsibilities

1. Tagging & Tracking Implementation

• Implement and maintain Google Tag Manager (GTM) containers (both client-side and server-side) across client properties
• Implement and troubleshoot marketing/ad platform pixels and scripts (CM360, Meta Pixel, Snap Pixel, TikTok Pixel, or similar), ensuring accurate campaign-level tracking and tag firing across channels
• Configure and QA Google Analytics 4 (GA4) event tracking, custom dimensions/metrics, and conversion events
• Implement Meta Conversions API (CAPI) for server-side event tracking, ensuring accurate deduplication against Pixel data
• Set up and manage Google Tag Gateway (GTG) implementations for first-party tag serving via CDN, improving signal accuracy against ITP/ad-blocker data loss
• Implement and configure Mobile Measurement Partner (MMP) SDKs (e.g. AppsFlyer, Adjust, Branch) for app attribution and in-app event tracking
• Maintain tracking taxonomy consistency across web and app, and own the central documentation (data layer specs, event dictionaries, naming conventions)

1. Reporting

• Build and maintain recurring performance and attribution reports/dashboards for client and internal stakeholders (GA4, Looker Studio, Excel/PowerPoint)
• Translate raw tracking data into clear, actionable insight for marketing and client teams
• Automate recurring reporting workflows to reduce manual turnaround

1. RCA & Implementation Analysis

• Diagnose and resolve tracking discrepancies (e.g. unattributed / "(not set)" sessions, cross-platform data mismatches)
• Conduct root cause analysis on data quality issues across web and app implementations
• Run periodic implementation audits (GTM container health, event QA, CAPI match-rate checks, MMP SDK verification) and deliver clear findings and fixes

Requirements

• 3+ years in web/app analytics, tagging, or marketing technology (agency or in-house)
• Hands-on expertise with GTM (client-side and server-side) and GA4
• Practical experience with Meta CAPI or other server-side conversion APIs
• Working knowledge of Google Tag Gateway or server-side tagging architecture
• Familiarity with major ad platform tags/pixels (CM360, Meta, Snap, TikTok, or similar)
• Experience implementing or managing an MMP platform (AppsFlyer, Adjust, Branch, or similar)
• Strong RCA/analytical skills; comfortable in GA4 Explore/BigQuery, and SQL a plus
• Experience building stakeholder-facing reports and dashboards
• Strong communication skills; client-facing experience preferred

Nice to Have

• Experience running tracking across multiple client accounts/verticals concurrently
• Familiarity with consent management platforms and privacy-compliant tracking setups
• Light scripting/automation ability (Python, GTM custom JS/HTML templates)

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.