Senior Media Activation Executive

Role Overview

As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup and activation of social media and programmatic campaigns across multiple countries via a self-service ad platform (e.g. Google Ads, Microsoft) for our client. Campaign objectives focus on Direct Response (e.g. traffic, acquisition, incrementality) and will leverage real-time auction bidding across the ad platforms.

Role responsibilities include but are not limited to:

• Directly supports 5-7 markets for one of our major tech clients.

• Able to own E2E campaigns from client brief to channel planning (e.g. budget, forecasting, audience, format), execution (trafficking and managing offshore team), QA and reporting.  

• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform best practices (naming conventions, campaign structure, settings, etc)

• Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)

• Meets campaign objectives by EOQ (e.g. client KPIs, Pacing), and/or flags potential performance issues in a timely manner

• Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.

• Growing knowledge of tactical essentials including but not limited to inventory and data sources

• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.

• Growing knowledge of adjacent and/or connected disciplines including Planning, Data Strategy, Analytics and AdOps 

• Growing knowledge of the channels/ad-tech ecosystem (publishers, data, platform, etc.) for specific APAC market(s) you are working on

• Growing grasp of overall campaign lifecycle and the role social/search/programmatic plays within it

• Communicates planning successes, failures, and escalations to line manager in a timely manner

• Growing ability to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

Desired background experience:

Required

• 2-3 years work experience on activating Google ads platform

• High attention to detail, and excellent organizational skills

• Highly developed interpersonal and relationship management skills

• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed

• Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc)

• Demonstrable interest in social/programmatic/Search/ad/mar-tech

• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Desirable

• Previous experience working on the Google Ads or programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)

• Proficiency planning and deploying campaigns via self-serve ad platforms (e.g. Meta Business Manager, Google Ads) or enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)

• Google stack experience

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.