Senior Media Planning Executive

About The Beauty Foundry:

The Beauty Foundry is WPP Media's bespoke, dedicated team built exclusively for The Estée Lauder Companies — one of the world's most iconic portfolios of prestige beauty brands. Spanning Heritage Prestige and Luxury Skincare, Derma and Active, Artistry and Makeup, Fragrance and Travel Retail, ELC operates across more than 50 markets with some of the most recognized and beloved brands in beauty.

The Beauty Foundry exists to accelerate ELC's transformation agenda — Growth Reimagined — connecting brand-building and demand generation across the full funnel, powered by WPP Open, our end-to-end AI-driven platform. This is a once-in-a-career opportunity to work at the intersection of prestige beauty, technology and global media transformation.

Role Summary and Impact

This is an exciting opportunity for a proactive and aspiring Senior/Media Planning Executive (Travel Retail), working for a globally renowned leader in the luxury beauty industry, celebrated for its heritage of prestige skincare, makeup, and fragrance. You will play a crucial supporting role in the development and execution of integrated media planning and client servicing for the Travel Retail business unit across key APAC markets. We are looking for a highly organized and detail-oriented media professional capable of supporting day-to-day campaign workflows, campaign planning, and ensuring excellent coordination with travel retail partners, data partners, and activation teams across local markets, particularly in China. This role will be instrumental in supporting the Travel Retail Director and Managers to achieve their objectives.

Skills and Experience

What you will do:

• Integrated Media Strategy & Planning: Support the development of comprehensive, insight-driven media plans across key APAC markets, spanning both digital and traditional channels. Assist in ensuring plans are rooted in consumer understanding and aligned to business objectives, encompassing both Brand and Performance media across OTA platforms, on-platform Search, Social, Programmatic, airport DOOH, in-flight magazines and online-to-offline activations.
• Campaign Excellence & Execution Oversight: Support the Activation Teams in ensuring accurate and timely campaign execution. Develop a strong working knowledge of digital campaign requirements. Assist in maintaining rigour and accuracy for campaign tracking, performance optimization, and delivery standards.
• Reporting: Assist in the creation of in-flight and post-campaign reporting, contributing to clear and actionable performance insights for the client.
• Client Leadership & Stakeholder Management: Support the team in managing day-to-day client communication and requests. Participate in client conversations, assisting with the preparation of media plans, performance updates, and new opportunities under guidance.
• Market & Cross-Function Collaboration: Collaborate effectively with local WPP Media teams across APAC markets for local market activation, particularly with the activation team based in China, to support day-to-day outputs.
• Retail & OTA Partner Collaboration: Assist in coordinating effectively with both retail and Online Travel Agency (OTA) partners for campaign planning, audience activation, and technical integrations for seamless tracking. Support troubleshooting efforts with partners while fostering a collaborative environment.
• Innovation & Research: Support the Travel Retail Director and Managers in researching and bringing forward-thinking ideas such as platform innovations, first-to-market activations, and new partners to the client. Assist in working with media partners and local teams to develop these ideas.
• Account Operations Support: Assist in ensuring smooth account operations including adherence to globally defined media thresholds, sufficiency exercises, PO trackers, monthly billing inputs, and reporting cadences.

Measures of Success:

In 3 Months:

• Establish relationships with Travel Retail client contacts, internal teams, and key partners.
• Develop a thorough understanding of the client's business, brand portfolio, media approach, and historical campaign performance across APAC markets.
• Successfully contribute to ongoing media plan execution and campaign implementation.
• Understand and support the team in ensuring robust KPI-setting and tracking frameworks are in place across active campaigns.

In 6 Months:

• Independently manage specific tasks within media planning and client servicing for key campaigns, with guidance from the Travel Retail Director and Managers for client conversations and presentations.
• Contribute proactively to insight-led discussions that enhance campaign performance and identify potential growth opportunities.
• Demonstrate strong ownership of assigned tasks and a proactive approach to learning

In 12 Months:

• Become a reliable and integral member of the account team, consistently delivering high-quality support and contributing to client satisfaction.
• Build a track record of proactive support and measurable contributions to campaign impact.
• Demonstrate a growing understanding of the Travel Retail media landscape and client objectives.

What you will need:

• At least 1 year of media planning experience, with a strong track record in integrated digital and traditional media planning within a media agency environment.
• Proficiency in Mandarin and experience with the Chinese media landscape is an advantage due to the clients you'll be working with in the role.
• Working knowledge of digital media platforms including paid social (Meta, TikTok), search (Google), and programmatic; offline media knowledge is an added advantage.
• Some experience in client interaction or a strong desire to develop client-facing skills, ideally within a multi-market APAC environment.
• Strong analytical skills with an ability to support the development of insight-driven media strategies aligned to client business objectives.
• Excellent organizational, operational, and numeracy skills, with strong attention to detail.
• Clarity in written and spoken communication.
• A proactive, solutions-oriented mindset with the ability to manage multiple priorities simultaneously.
• Proficient in Microsoft Excel (including formulas) and Microsoft PowerPoint.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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